“Paying too much for tax preparation is a lot like…throwing money away.” Free Tax USA shoots on an iPad with a shotgun and destroys it. Interesting to see how the glass explodes all over the place. In my point of view not the perfect connection to tax payments but surely an extreme ad luring some eyeballs.
We all know that advertisers often make products look prettier and more tasteful than they really are. This is obviously ok although sometimes the difference is astounding.
There is an interesting art project comparing products and advertisement photos which you can see in the video below.
When Palm announced their upcoming Palm Pre Smartphone the whole internet spoke about it. Positively.
If you want to know why, here’s the full video presentation from CES.
After having watched the video I can say the Palm Pre (facts) kicks iPhone’s ass in terms of usability, multi-tasking with flipping applications, seamless integration of the cloud, checking the calendar while on the speaker phone, unobstrusive notifications. Wow!
The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?
Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.
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