You have heard it said, time and time again, that Twitter is a great marketing tool. The key is to have an interested following, they say. Just how this “targeted following” is developed and cultivated, is something that most Twitter guides neglect to discuss. This is exactly what this article is all about while giving you 7 strategies you should follow.
Interesting thoughts by Seth Godin on Social Networking. Video after the click.
Networking is always important when it’s real and it’s a useless distraction when it’s fake… It’s worthless to have lots and lots of friends on Facebook ’cause they’re not really your friends. They’re just people who didn’t want to offend you by pressing the ignore button
Twitter is one of the few social networking platforms that has exploded in popularity and captured the attention of media and major names alike. Celebrities, CNN News, even the President of the United States have Twitter accounts – and are using them to increase their exposure.
If you’re one of the millions of users who have come on board with this free service, you may be wondering how this mini-update application can boost marketing exposure for a business or special interest project. Imagine being able to immediately reach your clients with breaking news at zero cost.
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Twitter just launched the 101 Guide For Business, a guide for getting started with using the Twitter service. It covers the basics of Twitter, how to get started, the lingo, and includes case studies.
The social media hype is big with keeping in touch with friends and I’m sure most of you have a facebook or linkedin account, both, or even more accounts. So what do the big brands do for keeping in touch with customers? A new study by analyst Charlene Li of the Altimeter Group ranks the top 100 brands by social media engagement.
The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz. (The logo on the left is a selfmade mockup)
While the origin of the name is easily explained — a conjunction of the words “Nigeria” and “gaz” — English-speakers seeing the word written down find the brand name has rather different connotations.
Incredulous Twitterers quickly spread the story around, dubbing it a branding fail and prompting a number to suggest Nigaz should adopt a strapline along the lines of “gas with attitude”.
Nigaz will actually build refineries, pipelines and gas power stations in Nigeria.
Read More at Brand Republic or check out our story about Bing Means Disease
Interesting post from Amanda Palmer of the Dresden Dolls on using online media to connect directly with fans and make money.
so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online):
“i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherfucker.”
9:15 PM May 15th from web
One thing led to another …
Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.
The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.
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