BRAND INFECTION » sony

Best Pivots in Business: Did you know Berkshire Hathaway was into Textiles?

Nader — Tue, 13 Dec 2011 22:19:42 +0000

There is an interesting discussion and outcome at Quora: users were asked what they find the best pivots in business.

Did you know that Berkshire Hathaway produced Textiles before getting into the private equity business? Or Sony producing Rice cookers before conquering and (at least partially) losing the electronics world? Check out the answers and Nokia shoes from 1936…

Berkshire Hathaway: Textiles > Private equity
BMW: Aircraft engines > Vehicles
Chegg: College classifieds > Textbook Rentals
EMC: Furniture > Enterprise Data Storage
Flickr: MMORPG > Web photo sharing
Google: Enterprise search > Web search
IBM: Punched card equipment > Computers ? IT Consulting
Mannesmann: Steel pipes > Cellular network carrier
Nintendo: Playing cards > Video games
Nokia: Rubber boots > Cell phones
Paypal: PDA payments > Email/web payments
Philips: Light bulbs > Various electronics
Pixar: Animation tools > Animated movies
Sony: Rice cookers > Various electronics
Suzuki: Looms > Vehicles
WPP Group: Wire shopping baskets > Communications services

Bonus: Nokia Shoes anno 1936

Nokia Shoes 1936

[More at Quora, Photo Credit: Venturebeat]

New Urban PSP Ad Campaign Launches. Watch it.

Nader — Sat, 22 Nov 2008 18:31:46 +0000

After introducing the PSP commercials in early 2005 Sony is back with two new PSP ad campaigns focusing on the PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL ’09 and more favorites.

They are airing now, as well as print, online and transit ads. For those of you living in one of the five cities they’ve focused on, you’ll see PSP ads all over buses, subways and trains.

New Urban Sony PSP Ad Campaign

Video: Sony PSP Rats Cheese Commercial

Nader — Sat, 31 Dec 2005 12:38:46 +0000

Watch Sony PSP Rats Cheese

By TBWA\Chiat\Day for Sony PlayStation Portable

Tags: sony, psp, commercial, rats, video, psp commercials

Video: Sony PSP Dustball Commercial

Nader — Sat, 31 Dec 2005 12:35:42 +0000

Watch Sony PSP Dustball/Hairball

By TBWA\Chiat\Day for Sony PlayStation Portable

Tags: sony, psp, commercial, dustball, video, psp commercials

Video: Sony PSP Hells Yeah Commercial

Nader — Sat, 31 Dec 2005 12:28:59 +0000

Watch Sony PSP Hells Yeah

By TBWA\Chiat\Day for Sony PlayStation Portable

Tags: sony, psp, commercial, hellsyeah, video, psp commercials, psp hellz ya

Sony PSP’s First TV Commercial. Watch it here.

Nader — Sat, 02 Apr 2005 04:12:43 +0000

Running through April 17, television viewers across America will see two PSP commercials, each one featuring the song, “Take Me Out” by the rock group, Franz Ferdinand. The first spot will be based around the idea of a world as seen from the perspective of a PSP. Watch it.

Sony PSP Ad Movie – 3.2 MB Quicktime

Agency: TBWA/Chiat/Day
Production Company: @radical Media
Director: Dave Meyers

Sony PSP Ad Video

Sony Launches PSP Site

Sony Launches PSP Site

Nader — Fri, 25 Mar 2005 17:21:27 +0000

Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with female talking head.

Check out the new PSP Website

Mountain Dew launches New Site and Logo