BRAND INFECTION » sneakers

Nike SB Shoes Commercial – “Today Was A Good Day” With Ice Cube Appearance

Nader — Tue, 21 Jul 2009 18:29:35 +0000

Paul Rodriguez Jr., one of the world’s most famous skateboarders, promotes his new line of Nike shoes Nike SB with a cool commercial dubbed “Today was a good day”. Very classy skateboard tricks and a guest appearance by Ice Cube himself, who produced the track already some time ago, make this video a must-see. Video after the click.

Bagua Shoes: Kung Fu Style Sneakers Inspired by Bruce Lee

Nader — Sun, 14 Jun 2009 10:19:22 +0000

I got an e-mail the other day from a friendly guy called Philippe Hadey who created his own shoe brand after watching a Bruce Lee Movie: Bagua Shoes. Mixing old and new myths, the Bagua mission is to create stylish shoes encouraging long walks and profound thoughts. The name itself, derived from Ba gua, translates as “eight divine symbols,” reflected by the octagon diagram which represents a series of eight interrelated concepts.

Read more at RASHMASH »

Adidas Adicolor (like Nike ID but cooler)

Nader — Fri, 10 Mar 2006 18:04:17 +0000

Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your painted shoes looking great.

Check out the Adicolor website and find out how you can create the coolest pair of kicks.

Celebrating color, customization and personal expression, adidas presents adicolor Podcasts, an inspired collection of short films conceived specifically for iPod, PSP or online viewing from seven of the most exciting and culturally relevant directors working today. Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY were each assigned one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White.

A simple, open-ended brief asked each director to create a viral film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique.

Adidas Adicolor Green

Adidas Id Street Advertising

With the Street Advertising campaign encouraging defacement Adidas show how to get it right. First, adidas put up a series of mostly white flyerposters – branded with the adidas logo – that subtley encouraged people to tag the billboard and basically fuck it up. It’s great what people have come up with, ie. customizing billboards with colors.

Blank Adidas Adicolor Advertising Billboard

Adidas Adicolor Advertising Encouraging Defacement

Adidas Adicolor

Colored Shoe Adidas ID Adicolor

“Of all the recent street campaigns we’ve seen lately, this is our favorite one by far. It’s extremely clever, but most importanly it fits the brand perfectly”, says Wooster Collective