BRAND INFECTION » search

Bing Ad: The Cure For Search Overload Syndrome

Nader — Mon, 08 Feb 2010 23:29:53 +0000

I don’t like Microsoft’s search engine Bing too much but the ad is great.

Bing Means Disease In Chinese

Nader — Fri, 29 May 2009 13:41:13 +0000

Some of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will launch a $100 million marketing campaign to introduce the brand.

Too bad, bing means disease in Chinese

Does Microsoft not research the meaning before introducing a new brand, or, will Microsoft rebrand the product in China, or, did Microsoft never intent to market it their, or, does Microsoft not care…?

Will “I googled you” translate into “I banged / bonged you” ?

Official Logo

Bing = Disease

Google Harms You

Nader — Sat, 31 Jan 2009 15:14:45 +0000

Check out the screenshot I just took:

“This site may harm your computer”

What is obviously a mistake is written underneath each title of a search result. Not only for the keyword “Google” but also for any other search query you throw at it. :-)

Update: Google is working properly again

Google Adds Image Ads To Sponsored Search Results

Nader — Tue, 28 Oct 2008 22:45:42 +0000

Google’s sponsored search results now include products and images. A search for diamonds displays a text ad from Blue Nile and on click more information plus an image ad without leaving the page. The same applies for Google’s sidebar ads.

In addition to images and “plus box” ads — that is, ads that expand when a user clicks on a “+” sign — some sponsored text listings also feature a link to Google Checkout — for people ready to make a purchase directly from the search page.

How it looks like:

Google Image Ads In Sponsored Search Results

Google also tested video ads on search result pages in February and formally launched them a month later.