Tag: redesign

Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly launched can design - six of them full of actual Pepsi. Also included was a short video which you can watch here.

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One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Only the logo, designed by New York-based Arnell Group has been released so far.

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