Tag: rebranding
Chiquita Banana Gets Rebranding: Make Bananas Cool!
Chiquita Banana recently got a rebranding and introduced their sticker characters. Staying true to themselves with that familiar blue and yellow color scheme, it was imperative that they build upon their brand equity rather than start from scratch. The client’s … Read
Evolution Or Revolution: What Branding Strategy Pays Off? The Cola Wars Of Pepsi Vs Coke
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart. While Coca Cola has only been … Read
Pepsi Redesign Gets Official
Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly … Read
Pepsi Logo Redesign
One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage … Read
Best Buy’s New Logo
Founded in 1966 as Sound of Music and renamed to Best Buy in 1983, the consumer electronics giant is one of the largest retailers of its kind with its low prices. After years of using the old logo that looked … Read
