Tag: pepsi
Fresh Impressions on Brandmarks Through the Eyes of a Child
Watch this video on YouTube. Here’s a video rundown of various logos along with an interpretation of a 5-year old. Funny how she thought one logo looks like “little squirms” or worms and tries to associate several logos to colourful … Read
Evolution Or Revolution: What Branding Strategy Pays Off? The Cola Wars Of Pepsi Vs Coke
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart. While Coca Cola has only been … Read
Pepsi Redesign Gets Official
Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly … Read
Pepsi Logo Redesign
One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage … Read
