BRAND INFECTION » pedigree

Pedigree Dogs Slow Motion Ad Inspired By Music Video

Nader — Sat, 06 Mar 2010 09:10:46 +0000

Fantastic Pedigree dogs commercial shot with a high speed camera that does 1000 FPS. Update: Joshua pointed out in the comments that the commercial is pretty much a ripoff of an earlier music video called “Vitalic – Poney Part 1″, directed by Pleix.

Ad from TBWA Toronto.

Music Video “Vitalic – Poney Part 1″

Train The Virtual Pedigree Puppy. Interactive Advertising.

Nader — Sun, 23 Nov 2008 16:20:01 +0000

Whybin\TBWA\Tequila won JCDecaux’s innovative competition for their long time client PEDIGREE. The interactive advertisement allows passers-by to play with and teach a virtual puppy new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including dogs training and advice.

Train The Pedigree Puppy Interactive Advertising

Some of you may remember the innovative odor stickers by Pedigree, also executed by TBWA.

[via Ad Goodness]

Dogs get fooled by fake aroma stickers

Nader — Tue, 07 Feb 2006 08:12:10 +0000

Dogs love Pedigree when they’re hungry and find a smelly pot of dogfood on the street. But careful, it’s fake!

In contribution to World Animal Day this outdoor promotion was developed especially for dogs: a sticker, in the shape of a dog barge was placed on floors in front of pet shops and supermarkets. So when a dog smelled the fake food aroma it went nuts and the owner couldn’t pass by without seeing the Pedigree brand. :-) Very clever!

Promotion by Tequila\Holland

[via TBWA\LISBOA]