BRAND INFECTION » packaging

Heinz Ketchup Dip & Squeeze: Smart Packaging

Nader — Fri, 05 Feb 2010 18:43:49 +0000

The new Heinz Ketchup Packet is pretty smart. You can either tear off the cap to squeeze it onto your burger or peel back to dip your french fries.

KOOL Cigarettes With Wild Style Packaging

KOOL Cigarettes With Wild Style Packaging

Nader — Tue, 25 Nov 2008 18:39:33 +0000

To lure trendy and fashion-conscious Japanese KOOL cigarettes uses a very cool packaging. The box was developed specifically for distribution through Japan’s Circle K Sunkus convenience store chain and features a snake style design without any warnings like Europe and the USA have to display. “With packaging like this available, it’s no wonder that a lot of fashion-conscious Japanese youth continue to smoke.”, says Japan Marketing News.

[via Japan Marketing News]

Artistic Advertising For Tesapack Ultra Strong

Nader — Wed, 19 Nov 2008 22:43:45 +0000

I just discovered the advertising series for Tesa’s Tesapack Ultra Strong and think it’s a great and creative campaign that fits the duct tape product perfectly. By using Tesapack illustrator Mark Khaisman carefully crafted unusual photo-like pictures for the advertisements commissioned by Jung von Matt. Look at the “making of” and you might imagine how long it took to complete them.

Tesapack Ultra Strong Advertisement – Boxer

Tesapack Ultra Strong Advertisement – Bodybuilder

Tesapack Ultra Strong Advertisement – Sumo

Making Of Tesapack Ultra Strong Advertisement

Thinking Inside The Box – Wine By Hauswein

Christiane Moore — Wed, 19 Nov 2008 09:51:59 +0000

Why limit wine, that has so many different tastes to just one boring container, e.g. a bottle?

This is what German company hauswein.de thought and decided to trade the bottle for the box. Beautifully designed it suits the product well: emphasis on the content not its packaging, easy to store and hard to break. Now if the wine tastes as good as the box looks, they have achieved a perfect match of simplicity and quality.