Tropicana: We’re not red, we’re not blue. We’re 100% orange

Nader — Fri, 07 Nov 2008 08:13:48 +0000

Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.

The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.

To brand it for Tropicana they included the tagline: “We’re not red, we’re not blue. We’re 100% orange” and placed one of their ads on the right-hand side.

Visit the website at http://anorangeamerica.com

Wassup Obama 2008

Nader — Mon, 27 Oct 2008 07:24:02 +0000

A new commercial for Barack Obama is making the rounds at YouTube. It’s a remake of Budweiser “Wassup” commercials from 1999-2002 and touches on unemployment, health care, the stock market, the war and environment.

First Video: Will.I.am’s “Yes we can

[via TechCrunch & Adverblog]

BRAND INFECTION » obama

Tropicana: We’re not red, we’re not blue. We’re 100% orange

Wassup Obama 2008