BRAND INFECTION » obama http://www.brandinfection.com Yipeee! I've got Brand Infection. Wed, 02 Jun 2010 14:08:34 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Tropicana: We’re not red, we’re not blue. We’re 100% orange http://www.brandinfection.com/2008/11/07/tropicana-were-not-red-were-not-blue-were-100-orange/ http://www.brandinfection.com/2008/11/07/tropicana-were-not-red-were-not-blue-were-100-orange/#comments Fri, 07 Nov 2008 08:13:48 +0000 Nader Cserny http://www.brandinfection.com/?p=858 tropicana_freshly_squeezed_election_tweets-150x79 Tropicana: Were not red, were not blue. Were 100% orangeSimon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.

The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.

To brand it for Tropicana they included the tagline: “We’re not red, we’re not blue. We’re 100% orange” and placed one of their ads on the right-hand side.

Visit the website at http://anorangeamerica.com

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]]> http://www.brandinfection.com/2008/11/07/tropicana-were-not-red-were-not-blue-were-100-orange/feed/ 0 Wassup Obama 2008 http://www.brandinfection.com/2008/10/27/wassup-obama-2008/ http://www.brandinfection.com/2008/10/27/wassup-obama-2008/#comments Mon, 27 Oct 2008 07:24:02 +0000 Nader Cserny http://www.brandinfection.com/?p=723 A new commercial for Barack Obama is making the rounds at YouTube. It’s a remake of Budweiser “Wassup” commercials from 1999-2002 and touches on unemployment, health care, the stock market, the war and environment.

First Video: Will.I.am’s “Yes we can

[via TechCrunch & Adverblog]

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