You know when a service evolved from its early-adopter base to the mainstream: somebody creates a rap song about the service. “Badges Like Us” finds Mr. Silva (@borismsilver) and “Newby” (@thenewb) rapping about checking-in all over cities and earning badges. It also features the lyric, “I hope this hits TechCrunch or else I’ll be sad,”
Johannes Kreidler arranges shareprices from Lehman Brothers, Bank of America, GM, Microsoft, Warner, US dept and other indicators with Microsoft’s Auto-Pop Software Songsmith. Crisis Pop so to speak. Weird.
Microsoft invested $8 billion in Research & Development last year and this is a good painful example of the outcome: a girl in front of her laptop singing about Microsoft’s new song-making app Songsmith and showing her dad how great it is.
Her Macbook Pro (Duh, the Software only works on Windows PCs!) is hidden behind some floral stickers and when her dad starts singing about “glow in the dark towels”, the promo video sets new highs in absurdity and horror.
The technology might be interesting for novice musicians and for having a couple of minutes of fun but the video is simply horrible, bad, the worst commercial ever. See for yourself and tell me what you think.
Ok, this has nothing to do with brands, marketing or advertising but it would still be a great viral if it were from an agency promoting a music product.
A little bit of masochism is needed to actually do this: Daito Manabe uses electricity to power his face make his face vibrate synchronously to electronic music.
There is not much movement going on during the first minute of the video but make sure you watch it until the end. This is a crazy experiment for people bored of the usual music visualisation.
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