BRAND INFECTION » microsoft

What If Microsoft Had Designed The iPod [Video]

Nader — Tue, 23 Feb 2010 14:57:17 +0000

A bit old but still a classic video showing what would have happened to the packaging design and branding if Microsoft had designed the iPod, for example: “I-pod Pro 2005 Human Ear Professional Edition (with Subscription)”

Bing Means Disease In Chinese

Nader — Fri, 29 May 2009 13:41:13 +0000

Some of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will launch a $100 million marketing campaign to introduce the brand.

Too bad, bing means disease in Chinese

Does Microsoft not research the meaning before introducing a new brand, or, will Microsoft rebrand the product in China, or, did Microsoft never intent to market it their, or, does Microsoft not care…?

Will “I googled you” translate into “I banged / bonged you” ?

Official Logo

Bing = Disease

Microsoft Songsmith’s Horrible Promo Video

Nader — Fri, 16 Jan 2009 07:28:46 +0000

Microsoft invested $8 billion in Research & Development last year and this is a ~~good~~ painful example of the outcome: a girl in front of her laptop singing about Microsoft’s new song-making app Songsmith and showing her dad how great it is.

Her Macbook Pro (Duh, the Software only works on Windows PCs!) is hidden behind some floral stickers and when her dad starts singing about “glow in the dark towels”, the promo video sets new highs in absurdity and horror.

The technology might be interesting for novice musicians and for having a couple of minutes of fun but the video is simply horrible, bad, the worst commercial ever. See for yourself and tell me what you think.

Mac Vs. PC Campaign: An Analysis

Nader — Sat, 01 Nov 2008 17:38:38 +0000

The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?

Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.

Apple relies on proven structures and employs the same actors time and again. Microsoft attempts different things in their 300 million dollar campaign: Jerry Seinfeld and Bill Gates in two TV-Spots, a hysteric Steve Ballmer freaking out and real users doing excentric stuff in front of the camera. In another short video Microsoft turned 180 degrees and directly attacked Apple.

Apple fans have planted the seeds for viral video growth

Meanwhile Microsoft has an even more aggressive approach. The company put a booth in front of Apple stores where people can record their own “I’m a PC” spot. A handful of those clips are also aired on TV.

Next to TV spots the companies are mostly embracing viral marketing. Visible measures analysed how effective the videos of both companies are on the web. A comparison of the first seven days of the campaigns revealed Apple achieving 70 % of Microsoft’s views. However Apple videos were linked twice as much from hard working fans on their or other websites.

Apple’s three new spots scored 70% of the viral video views that the much-discussed “I’m a PC” initially generated

More interestingly is that the Seinfeld-Gates campaign significantly outperformed the new “I’m a PC” and “Get a mac” clips. While the Gates-Seinfeld campaign brought 3,2 million views in the first 1 1/2 weeks, “I’m a PC” only performed half of that. I wonder why Microsoft has kicked the series after only two episodes!?

What will the marketing strategy for Windows 7 be?

I’m a PC in front of the Apple store

Nader — Sat, 01 Nov 2008 09:11:24 +0000

Microsoft parks a “I’m a PC” promotion booth right in front of the Apple store in Birmingham, England. The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m a Mac, I’m a PC” ads.

Linux Detergent + Micro&Soft

Nader — Tue, 29 May 2007 09:48:58 +0000

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