A bit old but still a classic video showing what would have happened to the packaging design and branding if Microsoft had designed the iPod, for example: “I-pod Pro 2005 Human Ear Professional Edition (with Subscription)”
Some of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will launch a $100 million marketing campaign to introduce the brand.
Too bad, bing means disease in Chinese
Microsoft invested $8 billion in Research & Development last year and this is a good painful example of the outcome: a girl in front of her laptop singing about Microsoft’s new song-making app Songsmith and showing her dad how great it is.
Her Macbook Pro (Duh, the Software only works on Windows PCs!) is hidden behind some floral stickers and when her dad starts singing about “glow in the dark towels”, the promo video sets new highs in absurdity and horror.
The technology might be interesting for novice musicians and for having a couple of minutes of fun but the video is simply horrible, bad, the worst commercial ever. See for yourself and tell me what you think.
The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?
Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.
Microsoft parks a “I’m a PC” promotion booth right in front of the Apple store in Birmingham, England. The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m a Mac, I’m a PC” ads.
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