Sunday, March 14, 2010 | By Nader Cserny |
Chiquita Banana recently got a rebranding and introduced their sticker characters. Staying true to themselves with that familiar blue and yellow color scheme, it was imperative that they build upon their brand equity rather than start from scratch.
The client’s goals were kind of like that dream brief you get handed that simply says: “Make bananas cool.”. As a branding and design junkie myself I think this is one of the most awesome rebrands lately.
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Friday, July 31, 2009 | By Christiane Moore |
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart.
While Coca Cola has only been modifying their initial logo in a very subtle, almost ninja-like way (there’s been very little, but consistent changes, which only become apparent really when comparing the first one to the latest version), Pepsi instead kept reinventing their logo every bunch of years and have by now a pretty impressive number of “old” logos that would be enough material for almost a year of branding studies.
Let’s have a closer insight at the pros and cons of each strategy. Read Post »
Wednesday, January 21, 2009 | By Nader Cserny |
Last year the German city of Cottbus initiated a nationwide design contest for their new logo and a reward of € 8000 for the winning entry. A couple of days ago a local newspaper revealed the winner and it’s horrible. The selected logo is so bad, people have created viable alternatives and also sarcastic copies of it.
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Saturday, November 1, 2008 | By Nader Cserny |
Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly launched can design – six of them full of actual Pepsi. Also included was a short video which you can watch here.
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Thursday, October 23, 2008 | By Nader Cserny |
One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Only the logo, designed by New York-based Arnell Group has been released so far.
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Friday, October 17, 2008 | By Nader Cserny |
Founded in 1966 as Sound of Music and renamed to Best Buy in 1983, the consumer electronics giant is one of the largest retailers of its kind with its low prices. After years of using the old logo that looked like a $1 bin, Best Buy now has a very modern and clean new logo. With over 1,000 stores worldwide Best Buy will have to spend a great deal of money to rebrand their locations.
I like the new logo. What do you think?
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Sunday, October 5, 2008 | By Nader Cserny |
Lawyers for Apple Inc. have sent a letter to the Victoria School of Business and Technology claiming the logo is confusingly similar to theirs. More “Apple logos” used by education institues after the click.
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Thursday, January 18, 2007 | By Nader Cserny |
I just spotted a massive database of sports logos where you can check out what the Boston Celtics brand looked like years ago, or check out the evolution of Cleveland Indians’ logo over time. Additionally it is interesting to note that some clubs have reintroduced their old logo few years after the rebranding, probably because they weren’t satisfied with the reception of the new one.
More logo memorabilia at www.logoserver.com
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