Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly launched can design - six of them full of actual Pepsi. Also included was a short video which you can watch here.
One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Only the logo, designed by New York-based Arnell Group has been released so far.
Founded in 1966 as Sound of Music and renamed to Best Buy in 1983, the consumer electronics giant is one of the largest retailers of its kind with its low prices. After years of using the old logo that looked like a $1 bin, Best Buy now has a very modern and clean new logo. With over 1,000 stores worldwide Best Buy will have to spend a great deal of money to rebrand their locations.
I like the new logo. What do you think?
Lawyers for Apple Inc. have sent a letter to the Victoria School of Business and Technology claiming the logo is confusingly similar to theirs. More “Apple logos” used by education institues after the click.
I just spotted a massive database of sports logos where you can check out what the Boston Celtics brand looked like years ago, or check out the evolution of Cleveland Indians’ logo over time. Additionally it is interesting to note that some clubs have reintroduced their old logo few years after the rebranding, probably because they weren’t satisfied with the reception of the new one.
More logo memorabilia at www.logoserver.com
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