BRAND INFECTION » food

KitchenAid Knives

Nader — Sun, 07 Feb 2010 16:11:05 +0000

KitchenAid started in 1919 with the legendary stand mixer and over the course of 90 years they have released many other great products, like the KitchenAid Knives. Here’s a clever advertisement for one of their products.

KitchenAid Knives

High-carbon stainless steel blades slice, dice and chop meats, vegetables and more.
Full tang extends the length of each knife for balance and strength.
Ergonomic handles rest comfortably in your hand, offering superior control.
Kitchen shears let you snip herbs, separate meats and perform household tasks.
Sharpening steel keeps each edge honed and ready to work.

KitchenAid Santoku Knife

Santoku design combines the power of a cleaver with the precision of a chef’s knife for quick work.
Stainless steel construction ensures simple cleanup.
Blade indentations prevent food from sticking and tearing.
Full tang adds balance and guarantees strength.
Triple-riveted handle provides a confident, secure grip.

KitchenAid Steak Knives are my favorites.

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Heinz Ketchup Dip & Squeeze: Smart Packaging

Nader — Fri, 05 Feb 2010 18:43:49 +0000

The new Heinz Ketchup Packet is pretty smart. You can either tear off the cap to squeeze it onto your burger or peel back to dip your french fries.

KOOL Cigarettes With Wild Style Packaging

Pizza Hut’s Delicious iPhone App – A Huge Success

Nader — Sat, 01 Aug 2009 18:04:10 +0000

Just two weeks ago Pizza Hut launched an iPhone application (iTunes link) that has already been downloaded over 100,000 times the company informed TechCrunch.

The company dubbed the software as “killer app for your appetite” and it surely is a good example for a company producing a mobile phone application. Aside from the ability to order food, users are also able to collect coupons or play “Pizza Hut Racer” while waiting for their food to arrive. Check out the video showing a bit of the functionality.

Great stuff! I’m hungry now!

[via TechCrunch]