BRAND INFECTION » evian http://www.brandinfection.com Yipeee! I've got Brand Infection. Wed, 08 Feb 2012 21:16:15 +0000 en hourly 1 http://wordpress.org/?v= Evian Facial Sprayhttp://www.brandinfection.com/2008/11/11/laugh-at-them-theyre-using-evian-facial-spray/ http://www.brandinfection.com/2008/11/11/laugh-at-them-theyre-using-evian-facial-spray/#comments Tue, 11 Nov 2008 20:40:32 +0000 Nader http://www.brandinfection.com/?p=893 Evian Facial Spray rehydrates skin suffering from overheated and dry air. It revives your makeup throughout the day, and makes you look fresh by replenishing that much needed moisture. People who want others to look at them should order the Evian … Read →

Related posts:]]> evian cosmetics 150x121 Evian Facial SprayEvian Facial Spray rehydrates skin suffering from overheated and dry air. It revives your makeup throughout the day, and makes you look fresh by replenishing that much needed moisture. People who want others to look at them should order the Evian facial spray. Evian sells a product called “Mineral spray” for around $10. According to make up artists it revives and moisturizes your face.

The real cool people get the limited edition “Evian Paris Fashion” or “Evian New York Nights”.

evian cosmetics Evian Facial Spray

From the website: Evian’s delightful cool mist rehydrates skin suffering from overheated or dry office air. It also revives your makeup throughout the day, and keeps you looking fresh by replenishing that much needed moisture.

evian cosmetics1 Evian Facial Spray

Related posts:

]]> http://www.brandinfection.com/2008/11/11/laugh-at-them-theyre-using-evian-facial-spray/feed/ 23 The Billion Dollar Water. Evian = Naive?http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/ http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/#comments Thu, 17 Mar 2005 03:03:26 +0000 Nader http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/ Chris Busch writes: Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of … Read →

No related posts.]]> evian naive2 The Billion Dollar Water. Evian = Naive?

evian naive1 The Billion Dollar Water. Evian = Naive?

Chris Busch writes:

Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of Evian-les-Bains on the southern shore of Lake Geneva in the Haute Savoie region of the French Alps. Suddenly I’m having a European experience through the bottle of chilled water I just procured at the c-store with the filthy floors. I feel healthier. I’ve redefined cool. It’s not just water, but water from the French Alps. It’s superb water. Beyond all other waters. I feel smarter. I look better. You’ve lifted me out of my mundane, middle-class existence. Thanks, Evian. I love you. I need you.

And for those still not getting the point: It’s just water. Simple but expensive water. You can solve your thirst problem by running into the bathroom, for free. A customer astonishingly buys bottled water because of the way it makes him/her feel, because of the impact the story has on a person’s mood, not because you need the fluid. Don’t like Evian? Try out Volvic.

Story by Seth Godin, Pictures by Brandinfection

No related posts.

]]> http://www.brandinfection.com/2005/03/17/the-billion-dollar-water-evian-naive/feed/ 10