BRAND INFECTION » error

Print Desperately Wants To Be Online

Nader — Fri, 03 Feb 2012 09:32:24 +0000

Found in a newspaper: “Click here to compare them” :-)

Fame Retardant

Nader — Sat, 20 Jun 2009 07:09:52 +0000

A friend of mine is at the textile fair in Frankfurt, Germany and spotted this unconsciously funny billboard.

Bing Means Disease In Chinese

Nader — Fri, 29 May 2009 13:41:13 +0000

Some of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will launch a $100 million marketing campaign to introduce the brand.

Too bad, bing means disease in Chinese

Does Microsoft not research the meaning before introducing a new brand, or, will Microsoft rebrand the product in China, or, did Microsoft never intent to market it their, or, does Microsoft not care…?

Will “I googled you” translate into “I banged / bonged you” ?

Official Logo

Bing = Disease

Google Harms You

Nader — Sat, 31 Jan 2009 15:14:45 +0000

Check out the screenshot I just took:

“This site may harm your computer”

What is obviously a mistake is written underneath each title of a search result. Not only for the keyword “Google” but also for any other search query you throw at it. :-)

Update: Google is working properly again