Sunday, March 14, 2010 | By Nader Cserny |
Chiquita Banana recently got a rebranding and introduced their sticker characters. Staying true to themselves with that familiar blue and yellow color scheme, it was imperative that they build upon their brand equity rather than start from scratch.
The client’s goals were kind of like that dream brief you get handed that simply says: “Make bananas cool.”. As a branding and design junkie myself I think this is one of the most awesome rebrands lately.
Read Post »
Thursday, July 16, 2009 | By Nader Cserny |
While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising psychology causes us to systematically recognize the brands, getting us to recognize the logos rather than our own alphabet.
Read Post »
Sunday, November 9, 2008 | By Nader Cserny |
Ever wondered how Adobe Photoshop would look in real life?
Art Snob Solutions have rebuilt the software with natural, real materials. The color swatches, ruler, font panel, tool palette, … simply everything is handmade. This is NOT a photoshop job!
Read Post »
Most Comments