Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly launched can design – six of them full of actual Pepsi. Also included was a short video which you can watch here.
The Coca-Cola Company will be launching Coca-Cola Bl?K early next year and France is first of many key markets. Coca-Cola Bl?K is a new kind of beverage with an invigorating and stimulating blend that has a good balance of the effervescent taste of Coca-Cola and natural flavors, with real coffee.
The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.
The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Bl?K will be developed locally and regionally.
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