Tag: campaigns

Advertising

Mac Vs. PC Campaign: An Analysis

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viral-video-metrics-apple-microsoft-views-150x103 Mac Vs. PC Campaign: An AnalysisThe cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?

Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.

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Video

Video: Apple Get A Mac “Bean Counter”

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Once again a great advert from the Get a Mac Campaign by Apple Inc. In comparison to the other new ads this one is funny and with a devastating aggressive message at the end.

Bean Counter

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