In the promotional industry, it is a well known fact that your investments will return to you two-fold. This is due to the allure of brand awareness inherent in promotional item campaigns to captivate your audience.
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart.
While Coca Cola has only been modifying their initial logo in a very subtle, almost ninja-like way (there’s been very little, but consistent changes, which only become apparent really when comparing the first one to the latest version), Pepsi instead kept reinventing their logo every bunch of years and have by now a pretty impressive number of “old” logos that would be enough material for almost a year of branding studies.
Let’s have a closer insight at the pros and cons of each strategy. Read Post »
While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising psychology causes us to systematically recognize the brands, getting us to recognize the logos rather than our own alphabet.
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