BRAND INFECTION » beverages

E-Sports Gamer Advertises for Softdrink

Nader — Thu, 27 Nov 2008 08:11:43 +0000

Tom ‘Tsquared’ Taylor, a professional Halo 3 gamer, landed an advertising deal with beverage company Cadbury Schweppes consisting of his photo on 175 million cans of Dr. Pepper. This is somewhat unique as it’s the first time a gamer is featured on the cans and not movies, popstarts or real sport athletes.

With the upcoming promotion Tom Taylor will be the best known E-Sports gamer in the USA. The 21 year old from Syracuse/New York had signed a contract worth $ 250.000 with Major League Gaming and trains 15 hours per day. How much money Dr. Pepper spends on the advertising deal was not made public. More information at NYT

Thinking Inside The Box – Wine By Hauswein

Christiane Moore — Wed, 19 Nov 2008 09:51:59 +0000

Why limit wine, that has so many different tastes to just one boring container, e.g. a bottle?

This is what German company hauswein.de thought and decided to trade the bottle for the box. Beautifully designed it suits the product well: emphasis on the content not its packaging, easy to store and hard to break. Now if the wine tastes as good as the box looks, they have achieved a perfect match of simplicity and quality.

Malibu Rum’s Relaxed Brand Experience

Nader — Mon, 02 Apr 2007 11:34:28 +0000

Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The user can either choose to explore the site by moving left/right on the beach (upper area) or by simply clicking the standard navigation at the bottom. The scenes are based on a 3D engine, so by clicking on specific objects the user zooms in or out of the area (ex. Games, TV-Spots) thus getting a more dynamic feeling.

More information about the relaunch

Screenshot: Malibu Rum Homepage

The Billion Dollar Water. Evian = Naive?

Nader — Thu, 17 Mar 2005 03:03:26 +0000

Chris Busch writes:
Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of Evian-les-Bains on the southern shore of Lake Geneva in the Haute Savoie region of the French Alps. Suddenly I’m having a European experience through the bottle of chilled water I just procured at the c-store with the filthy floors. I feel healthier. I’ve redefined cool. It’s not just water, but water from the French Alps. It’s superb water. Beyond all other waters. I feel smarter. I look better. You’ve lifted me out of my mundane, middle-class existence. Thanks, Evian. I love you. I need you.

And for those still not getting the point: It’s just water. Simple but expensive water. You can solve your thirst problem by running into the bathroom, for free. A customer astonishingly buys bottled water because of the way it makes him/her feel, because of the impact the story has on a person’s mood, not because you need the fluid. Don’t like Evian? Try out Volvic.

Story by Seth Godin, Pictures by Brandinfection

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