Tag: apple

Mac Vs. PC Campaign: An Analysis

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viral-video-metrics-apple-microsoft-views-150x103 Mac Vs. PC Campaign: An AnalysisThe cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?

Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.

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I’m a PC in front of the Apple store

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im_a_pc_in_front_of_the_apple_store-137x150 Im a PC in front of the Apple storeMicrosoft parks a “I’m a PC” promotion booth right in front of the Apple store in Birmingham, England. The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m a Mac, I’m a PC” ads.

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Apple Geeks: The Open Minded

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openmind Apple Geeks: The Open Minded

Graphic artist Christopher David Ryan made great prints utilizing the “Apple” or “Command” Key made popular in OS X. The Apple geeks will understand the meaning: Open, Your mind (Command + O = Open)

[via TheAppleBlog]

Video: Apple Get A Mac “Bean Counter”

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Once again a great advert from the Get a Mac Campaign by Apple Inc. In comparison to the other new ads this one is funny and with a devastating aggressive message at the end.

Bean Counter

Apple Logo Trademark Dispute

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vsbt_logo_0.thumbnail Apple Logo Trademark DisputeLawyers for Apple Inc. have sent a letter to the Victoria School of Business and Technology claiming the logo is confusingly similar to theirs. More “Apple logos” used by education institues after the click.

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When Brand Infection works…

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… you know it must be Apple Inc. Picture taken in the Missouri School of Journalism (via Digg)

Apple Infection

New iPhone Television Ads

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Apple’s iPhone television ads have been published.

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