The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?
Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.
Microsoft parks a “I’m a PC” promotion booth right in front of the Apple store in Birmingham, England. The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m a Mac, I’m a PC” ads.
Graphic artist Christopher David Ryan made great prints utilizing the “Apple” or “Command” Key made popular in OS X. The Apple geeks will understand the meaning: Open, Your mind (Command + O = Open)
Once again a great advert from the Get a Mac Campaign by Apple Inc. In comparison to the other new ads this one is funny and with a devastating aggressive message at the end.
Lawyers for Apple Inc. have sent a letter to the Victoria School of Business and Technology claiming the logo is confusingly similar to theirs. More “Apple logos” used by education institues after the click.
The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?
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