BRAND INFECTION » analytics

How Many E-Mails Did You Handle in 2011? This App Knows It All.

Nader — Wed, 28 Dec 2011 21:23:11 +0000

Do you know how many e-mails you handled in 2011? How many replies you got or who you e-mailed with most? There is a free app by Toutapp that knows it all: YearInReview connects to your Gmail account and analyses received, replied and sent e-mails then displays the results in an interactive infographic. I’m still eagerly waiting for my report to finish (masses of e-mails to go through) but there is a sample report that shows quite a few interesting metrics.

Sample report

[via Mashable]

Spamalytics: The Business Model Behind Spam

Nader — Tue, 11 Nov 2008 22:32:54 +0000

A team of US computer scientists have investigated how the business model spam works, ie. how profitable it is to send out spam or “illegal messages”. In order to conduct the study, seven scientists became spammers themselves.

The computer scientists from the university of California and UC San Diego used an offbeat method consisting of infiltrating the Storm-Botnet. The trojan horse “Storm worm” infects computers and transforms them into zombies which send out the spam.

The best method to analyse spam is to become a spammer

Under their control were over 75,800 zombie computers sending out two different spam campaigns. One used the method of distributing viruses over Storm, the other tried to lure users in visiting a manipulated website to buy drugs. Upon transmitting their credit card information the users only got an error message.

Spam had a response rate of only 0,00001 percent

469 million junk mails were sent in total, the drug spam campaign being in the majority. After 26 days and around 350 million mails they recorded 28 buy attempts which translates into only 0,00001 percent. Nevertheless the computer scientists made over $100 per day. Projected onto the whole storm network the researchers estimate around a daily $7000 or over $2 million per year.

Read the full study:
Spamalytics: An Empirical Analysis of Spam Marketing Conversion (PDF)

Abakus Keyword Analyser. A Tool For SEO.

Nader — Wed, 15 Oct 2008 07:44:55 +0000

A really handy tool for optimising your site for search engines is the Keyword Analyser by Abakus.

Enter your site and it will analyse a complete web page and count keyword occurrences as well as keyword phrases.