Tag: analysis

There are a number of ways of tracking general interest in the world’s luxury brands, the most obvious one being annual sales figures. In recent times a more contemporary measure has emerged – the number of times those exclusive brand names are entered into the Google search engine.

Against a backdrop of global economic uncertainty, the fabled “green shoots of recovery” are finally starting to emerge in our internet searches. According to a study published last week, searches for the luxury car brands Aston Martin and Mercedes Benz have increased by a third since the same time last year with Gucci also up by 8 percent. While these searches may be purely aspirational, could they be an indication of increased consumer confidence?

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The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns?

Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool, the PC as conservative and boring, Microsoft is using various types of spots to answer Apple’s commercials.

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