For the Infected and their Infectors. About Brand Infection.

Following the bubbly hype around web 2.0 brands, here’s some fun: the Web 2.0 Logo Creator lets you choose a fancy name, graphical effects and of course, a beta-tag.

By the way, if you ever need to come up with a cool name, here’s the perfect fit: a name generator.

Need marketing information, check the Buzzphrase Generator.
All information in one go at bullshitr.

From the website:
1. Devise bullshit-compliant products and services with the Web 2.0 Bullshit Generator
2. Go to Brownpau’s Buzzphrase Generator for some excellent catchphrases with which to litter your site and marketing materials.
3. Name your new Web 2.0 site with Andrew’s Web 2.0 Company Name Generator.
4. Go get yourself a snazzy logo with the Web 2.0 Logo Generator.
5. Lather, rinse, repeat.
6. ???
7. Sell your company to Yahoo!
8. Profit!

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Orwellian vision of Google in the future, published in the New York Times, 10th October 2005. You’ll be able to search the net, your brain, your future, basically everything everywhere…

Interesting read about fantastic ideas around the search engine Google.

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Companies do all kinds of things to please us … ehm, please them and their investors. Time and again they re-brand and old product to release it as a new’n shiny one shortly after.

For one simple reason: beautifying their financial results.
Not because they’re worried about our sensible teeth.

Do you recall Double Bubble or Bazooka chewing gums?
Stop those, they’re bad.

Extra - the gum for professionals. Because amateur chewing is out

Back in the days William Wrigley Jr. was literally fed up to his back teeth. Not only his yearly profit grew less than expected but there has also been a heavy caries development in his mouth going on. He had to do something.

After months of pain in the lower jaw and constant bad breath he wanted to put his shadowy existence in the amateur league to an end. He attented seminars about becoming a professional chewer and was intensively training to aim even higher. Simply be a little bit more professional and less candy.

Wrigley’s secret: Globules in the chewing gum.
Some Professional tooth brushers might know the trick from toothpaste. And now? …
You can have those bubbles right in your gum. Great.

“You’ll have a cleaner feel, whiter teeth, a sweeter smile and better mouth flora.”

How brandinfected do we have to be, to actually believe in this?

Either way, this strategy fits today’s consumers well as already a large share is into wellness, beauty-farms and concerned about appearance; thought Mr. Wrigley, The Airwaves, The Orbits … The Winterfreshs too? Either way, they’re all part of Wrigley’s chewing gum collection.

“It’s your breath. Let’s see what you can do with it.”

Gums can be professional? This is just absurd.

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The all All-New iMac? iPhone?
Or just a new piece of software for living my iLife properly?

Apple surprised me last Winter when they released iSocks for the owners of iPods. It was too cold for an April fools’ joke and clear to me this must be extremely useful.

So what might Apple be doing for the adult market out there?
For the iMac playing iTunes Junkies who are old enough to buy dessous and spice up their iLife?

“Today we’re introducing a revolutionary
new product for your Wife…. iThongs!”

Right. Picture? Read more »

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Chris Busch writes:

Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of Evian-les-Bains on the southern shore of Lake Geneva in the Haute Savoie region of the French Alps. Suddenly I’m having a European experience through the bottle of chilled water I just procured at the c-store with the filthy floors. I feel healthier. I’ve redefined cool. It’s not just water, but water from the French Alps. It’s superb water. Beyond all other waters. I feel smarter. I look better. You’ve lifted me out of my mundane, middle-class existence. Thanks, Evian. I love you. I need you.

And for those still not getting the point: It’s just water. Simple but expensive water. You can solve your thirst problem by running into the bathroom, for free. A customer astonishingly buys bottled water because of the way it makes him/her feel, because of the impact the story has on a person’s mood, not because you need the fluid. Don’t like Evian? Try out Volvic.

Story by Seth Godin, Pictures by Brandinfection

Read more »

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Wrigley’s released a whole new series of gums for the professional chewers: Wrigley’s Extra Professional, with or without Herbal Mint.
Hm… How do I know if I’m a professional chewer? INFECT A FRIEND

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Wrigley’s Extra Professional | Schluss mit den Amateur Kaugummis!
INFECT A FRIEND with the German version of the ad.

German Text (humoristic)

Einfach unglaublich was sich Firmen immer wieder erlauben, um Alt-Bekanntes als Neuen-Mist zu verkaufen. Und immer nur um Ihre Geschäftszahlen aufzupolieren. Nicht weil Ihnen unsere Zähnchen am Herzen liegen.

Heute: Der Kaugummi für professionelle Kauer. Amateur-Kaugummis sind nämlich von Gestern.

Wer sind nun professionelle Kauer und wie funktioniert das?

Gebrüder Wrigley hatten die Schnauze gestrichen voll. Nach zahlreichen Zahnbrüchen, Schmerzen im Unterkiefer und schlechtem Atem wollten sie dem Schattendasein in der Amateurliga ein Ende bereiten. Nach einigen Seminaren “Kauen für Fortgeschrittene” und fleißigem Training wollten Sie noch einen drauf setzen. Einfach “a little bit more professional” sein.

Das Geschäftsmodell sieht zwar keine Abonemments vor, funktioniert jedoch umso besser. Und zwar bei jeder Zielgruppe und nicht nur bei den Kids. Ihr Geheimnis: Kügelchen im Kaugummi. Einige Professional Zähneputzer kennen die Tricks bereits von der Zahnpasta. Und jetzt? … gibts die zum Glück auch in Kaugummis.

Für wie dumm halten uns die Konzerne eigentlich oder anders gefragt:
Wie brandinfected müssen wir eigentlich sein ?

Bringt Lidl jetzt eigentlich auch einen Abklatsch � la “Lidl Kau-tschi-Professional”?

Passt ganz gut in unsere Zeit von Wellness, Beauty-Tuning und Schönheits-OPs, dachten sich die Wrigleys, die Orbits und die BigReds… die Hubba Bubbas auch? Ahso, das sind ja alles die Wrigleys.

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