Hello! Drinks Brand Evolves Interactively
It was in February 2006 when German Marketing-expert Jürgen Alker came back from the UK with a new business idea: smoothies.
A smoothie is a blended non-alcoholic beverage made from natural ingredients, usually fruits and juices but sometimes other natural flavors such as chocolate or even green tea. Smoothies and juice bars started becoming popular throughout the United States in the 90’s where Jamba Juice is the largest smoothie bar franchise, with 533 stores and sales reaching $345 million in 2005.
So what’s special about selling smoothies you say. Well first of all, there are no real smoothies on the German market yet and unlike following the usual and secret path of bringing a product to market he did a lot of things differently. Most importantly he created a blog and let everybody to participate in developing his vision: Hello! Drinks.
