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Three of the biggest newspaper publishers in the United States, the Gannett Company, Knight-Ridder Inc. and the Tribune Company, are joining forces to buy 75% of the news aggregator Topix.net, a Web site that monitors more than 10,000 online news sources.
Each publisher will own 25 percent of the company. Topix.net, based in Palo Alto, Calif., will retain the rest and continue to run the site. Financial terms of the deal weren’t disclosed.
MSN has just reveiled its new search advertising service and hopes to hook advertisers with extra tools that will help them select which keywords work best at luring target customers. For example, the list of available keywords for a certain product will show which ones work better with men or women and specific age groups and income levels. Advertisers will be able to purchase keywords for use only at certain times of the day or on weekends in order to target a specific group (=demographic targeting). After an ad campaign has ended, MSN will provide customers data on the types of people who clicked on ads.
The service will put MSN in competition for ad dollars with similar products from No. 1 US search engine Google Inc and No. 2 Yahoo! Inc. Based on the list of features and just generally speaking the MSN AdCenter could be a very valuable alternative for marketeers.
MSN AdCenter will begin testing in two markets - France and Singapore. Microsoft is vague about when the test will begin, saying only that it will be within the next six months.
Search engine marketing will generate €1.4 billion of spending in Europe this year, according to a report on DMAsia.com. The UK has Europe’s largest online advertising market - expected to generate more than €1 billion by 2010.
Flickr, a popular online photo management service in the world wide web, will be acquired by Yahoo for an undisclosed amount. This is the third high profile Blog/RSS related buyout of 2005. Live Journal was bought by Six Apart, while Ask Jeeves snapped up Bloglines. Read more in the official Flickr Blog
Eyetools’ Greg Edwards published a “heat map” of people’s eye movements on the typical Google results page, determining both organic results rank and paid placement rank are of paramount importance. Most site viewers’ eyeballs didn’t even pass over fourth or fifth items in the lists.
