For the Infected and their Infectors. About Brand Infection.

It was in February 2006 when German Marketing-expert Jürgen Alker came back from the UK with a new business idea: smoothies.

A smoothie is a blended non-alcoholic beverage made from natural ingredients, usually fruits and juices but sometimes other natural flavors such as chocolate or even green tea. Smoothies and juice bars started becoming popular throughout the United States in the 90’s where Jamba Juice is the largest smoothie bar franchise, with 533 stores and sales reaching $345 million in 2005.

So what’s special about selling smoothies you say. Well first of all, there are no real smoothies on the German market yet and unlike following the usual and secret path of bringing a product to market he did a lot of things differently. Most importantly he created a blog and let everybody to participate in developing his vision: Hello! Drinks.

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and because I’m a millionaire I bought a whole 6 blocks, enormous chunks of pixels on the Million Quarter Webpage. Hey, I got 2 blocks for free!

This is how it looks like:

Maybe you think this is a waste of money but I want to give it a try and find out:

• how much visitors the picture attracts on the millionquarterwebpage
• how the link influences google, alexa rank and other search engine rankings
• how helpful the Alt/Title Tag is
• in what time these positive changes occur and when they will tail off

The Alexa Traffic Rank curve looks pretty good. If only my stocks would fly that high. But I never really knew what to think of this whole ranking thing anyway. So I guess this is also a test for Alexa.

I’ll keep you updated with some thoughts and stats.

Update 22 OCT 2005

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