For the Infected and their Infectors. About Brand Infection.

Michael Fiorella pointed me to an interesting article he wrote about QR Code Marketing.

What are QR Codes?
The image you see on the left is an example of a QR Code, a fairly new type of bar code that can hold more information than in the past, like alphanumeric characters and even Japanese text. As Fiorella writes, most japanese cell phones now come equipped with QR code readers that quickly scan using the phone’s camera lens.

QR codes are widely seen on posters and billboards in Japan, providing anyone with a cell phone immediate access to information on consumer prize campaigns and maps to find retail outlets. Other fields of usage include the fast food market, where brands save nutritional data on to a sandwich wrap, and, companies printing QR codes on business cards with more info about the person.

It will be interesting to see, when and how this will spread over Europe.

Read more at Japan Marketing News

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In today’s world of branded entertainment, Joe DiMuro is one busy and determined man.

As the executive VP/GM of Sony BMG Strategic Marketing Group, DiMuro is responsible for creating and generating product, licensing and business-development opportunities for bands and brands. This is accomplished by his team through targeted marketing programs using innovative, nontraditional platforms to drive sales and increase awareness.

Read the Interview

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Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money isn’t the only advantage. Read on why Red Bull’s marketing is so clever: Article on Forbes.com (3 pages in detail)

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