For the Infected and their Infectors. About Brand Infection.

Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The user can either choose to explore the site by moving left/right on the beach (upper area) or by simply clicking the standard navigation at the bottom. The scenes are based on a 3D engine, so by clicking on specific objects the user zooms in or out of the area (ex. Games, TV-Spots) thus getting a more dynamic feeling.

More information about the relaunch

Screenshot: Malibu Rum Homepage

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Over and over again funny amazing what kind of ideas companies have. This time it is all about toasts and raising money for charity organisations like World Vision, Save the Children or others you can help decide on.

It works the following way: you give YourNameOnToast some money and they write your desired name or web address on toast in order to put it on their website. Your toast will act as a link to your website and the more you pay for your toast, the higher it will appear in the listings.

Have you read our earlier posts about EggVertising or FieldVertising? :)

[via AdvertNews]

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After a intense work period of two months, spirits company Pernod Ricard Austria and I successfully launched their new website.

The website includes information on over 40 products with each approx. 4 different qualities (7yr, 12yr, …). Each product page features textual information accompanied by flash-visuals, logos and links.

Read the full story in my company blog or visit Pernod Ricard Austria

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Mentos, the German Freshmaker has just put online a funny and pretty enjoyable advergame called Sheep Volley.

The more or less innovative part of the game is that users can take pictures of their sheep while playing, then send them off to their friends. You can earn even more points if you manage to collect Mentos candies during the game.

[found at Adverblog]

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Renault is online with a new game “Clio Xtrem Racer: Race to resurrection”. The gamer at the wheel of “ghost” car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

Inspired from the video game launches, they have run a viral campaign in order to create word-of mouth before releasing the game. By creating a fake game studio identity – PNet Entertainment – and a fake website –CliXr: Race to resurrection- Publicis sent the teaser and the trailer of our game to webmasters of blogs and websites specialized in video games.

For those who want to play every time everywhere the downloadable version of game is also available on the website.

Play it here

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I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for MassiveRecordProductions.com and gets presented as prototype that can be customized and branded for radio stations, television stations, entertainment magazines, and record labels who are looking for an online campaign that involves the viewer and offers a reward for achieving a certain score or success rating.

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Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. The website InsideBrandedEntertainment.com informs you with an innovative, exciting and evolving approach to profiting from Branded Entertainment’s market success. The service is updated throughout the day. Check it out.

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eBay has launched classified ad websites in Canada, China, France, Germany, Italy and Japan. The sites are all branded Kijiji - Swahili for village. They slightly resemble CraigsList sites, in which eBay bought a 25 per cent stake in last August.

Apparently eBay says its new service does not compete with Craig’s List, though the Kijijis do overlap with Craig’s existing listings in Berlin, Montreal, Paris, Rome and Tokyo. Read more »

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Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with female talking head.

Check out the new PSP Website

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Japanese designer Yugo Nakamura has launched Amaztype, an eye-candy flash application to visualise the broad product database of Amazon.com. I created an example showing the word “Brand“. Besides the visual outcome the user can click on a book or CD and then gets more information about it. Creative, Intelligent, Different. Useful?

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Axefeather is a website created to promote the deodorant Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds inviting them to tickle an attractive girl lying on a bed with a feather. Depending on where she’s being tickled the girl responds with a variety of wriggly reactions. The site recorded over 2 million visitors in two weeks(!) and has just won The Guardian monthly interactive showcase. Sexy! The executing agency is Dare Digital.

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The hot youth brand Mountain Dew launches a new site and sharper-edged logo, appearing to be in constant motion, while retaining the trademark green, red and white coloring. Designed to appeal to young men, the Web site now features a front-page skateboarding game set in a detailed cityscape and more community features.

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Burger King has gone viral again with PimpMyBurger, a site dedicated to some dudes rapping about a chicken burger getting pimped, thus spoofing the popular reality show, Pimp My Ride on MTV. They’ve basically copied the full script while adding their own pimperage to the show.
This campaign could be very successful in the young age group because it’s just a hell lot of fun while watching.

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