For the Infected and their Infectors. About Brand Infection.

Anarchy Online players will soon see advertisements on billboards stationed in central regions of the game’s futuristic landscape. Online game developer and publisher Funcom, based in Sweden, announced today that it has inked an exclusive deal with New York City-based Massive, one of a small number of companies creating a viable market in in-game advertising.

As consumers spend less time watching television and more time playing games (as indicated by numerous studies, including one from Nielsen), the game industry is turning its attention to understanding the potential to drive additional revenue from in-game advertising.

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In-Game Advertising pioneers Darren Herman and Andrew Sispoidis join forces with IGA Partners, Ltd. to launch IGA Partners North America.
IGA Partners has created a diverse video game media and advertising network across multiple platforms with opportunities for both static and dynamic advertising placements. The creation of the North American company will help IGA Partners, Ltd. expand into the United States and Canadian markets while taking advantage of the infrastructure and relationships that Herman and Sispoidis have already built.

“We are extremely excited about bringing Darren and Andrew onboard and making them part of our team,” says Justin Townsend, CEO of IGA Partners Europe, “With their previous track record of success in the in-game advertising and video game industry with inGamePartners, we recognized a real opportunity to expand our global
reach and offer more opportunities to our clients.”

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Players of the online game Everquest 2 can now order pizza by simply typing “/pizza” in their chat window. A web browser will then launch the ordering section of pizzahut.com and after half an hour the pizza is freshly delivered to your door. I think we’ll be seeing more InGame Advertising in the near future - http://everquest2.station.sony.com/pizza/

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The first-ever Advertising in Games Forum announced the final lineup of speakers for its April 14 event at the Metropolitan Pavilion in New York City. The keynote speaker will be Mitch Davis, CEO of Massive. Execs from Activision, NPD Group, The Georgia Institute of Technology, Vivendi, Bounce Interactive and the United Talent Agency are also participating. The event is designed to explore current trends surrounding the addition of commercial ads into games. More Information at the In-Game Ad Forum Website

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