| L'Oreal | Because you're worth it | |
| L'Oreal | Because I'm worth it | |
| Pedigree | We're for underdogs too | |
| Pedigree | It's a dog thing. | |
| Pedigree | Healthy happy dog for life |
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As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood.
All kinds of round objects were bonded with three little round black stickers, representing holes. The obvious effect is that all kind of sphere objects were transformed into a bowling ball: bike helmets, watermelons, traffic sings, …
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The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the campaign to countries of Eastern Europe should it prove to be successful.
“Löschen Sie den Durst Ihrer Haut”
(”Satisfy the thirst of your skin”)
