For the Infected and their Infectors. About Brand Infection.

I just spotted a massive database of sports logos where you can check out what the Boston Celtics brand looked like years ago, or check out the evolution of Cleveland Indians’ logo over time. Additionally it is interesting to note that some clubs have reintroduced their old logo few years after the rebranding, probably because they weren’t satisfied with the reception of the new one.

More logo memorabilia at www.logoserver.com

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Thanks go out to Luke who sent me some info about the company he’s working for: Big Sky Brands, a candy company based in Toronto, Canada.

More about Big Sky Brands in the brand directory.

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It was in February 2006 when German Marketing-expert Jürgen Alker came back from the UK with a new business idea: smoothies.

A smoothie is a blended non-alcoholic beverage made from natural ingredients, usually fruits and juices but sometimes other natural flavors such as chocolate or even green tea. Smoothies and juice bars started becoming popular throughout the United States in the 90’s where Jamba Juice is the largest smoothie bar franchise, with 533 stores and sales reaching $345 million in 2005.

So what’s special about selling smoothies you say. Well first of all, there are no real smoothies on the German market yet and unlike following the usual and secret path of bringing a product to market he did a lot of things differently. Most importantly he created a blog and let everybody to participate in developing his vision: Hello! Drinks.

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eboy created this great illustration for a Fortune magazine article on the resurgence of internet companies. The Berlin-founded company also does futuristic posters of cities, pixel pictures for companies and publishes books with “Die Gestalten”. They are the popstars of pixel-based art so to speak

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Read all about the name patron of the original Converse All Star shoes in the Brand Directory.

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Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your painted shoes looking great.

Check out the Adicolor website and find out how you can create the coolest pair of kicks.

More info about Adidas in the brand directory.

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Last year I wrote about Apple as the fastest growing brand in 2004

In 2005’s results, Google took the lead from Apple in what is shaping up to be a back and forth contest through the years for these two innovative tech companies. Each year one out-does the other, and this time it is Google’s turn to shine.

Read more at brandchannel

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Did you know the great painter Salvador D� li designed the Chupa Chups logo?
Read all about it in the brand directory: Chupa Chups Brand Story

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The name change of Korean General Motors company Daewoo in “Chevrolet” serves as distribution boost. In Eastern Europe car sales exploded by 370 percent and merchandising with caps, etc. also saw a strong increase. The “mythos” Chevrolet has worked perfectly, says Austrian import chief Michael Röck.

Existing customers are even willing to pay 200 € to “upgrade” their Daewoo car with Chevrolet logos and labels. Crazy.

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The Coca-Cola Company will be launching Coca-Cola Blāk early next year and France is first of many key markets. Coca-Cola Blāk is a new kind of beverage with an invigorating and stimulating blend that has a good balance of the effervescent taste of Coca-Cola and natural flavors, with real coffee.

The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.

The launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blāk will be developed locally and regionally.

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Creative’s Zen Vision:M does not fit this leitmotiv, a slogan actually used by Toshiba. Instead the Vision:M is just another copy of Apple iPod’s product design, exercised in a lower quality and less innovative way.

“When people see the Zen Vision:M, they tell us it’s incredibly cool,”
said Sim Wong Hoo, chairman and CEO of Creative.

What people? Creatives?
Sure some people say it’s incredibly cool, because it can do so much and looks quite nice. But if they have known the iPod beforehand they will see the Zen Vision:M as a me-too product, and let’s be honest, who wants to buy me-too products, ie. wouldn’t want to spend some extra bucks to get the original?

Even though Creative’s Mp3 Player has more features like recording and FM-radio, integration with music services, longer battery life, video playback and what not.

Maybe too much, less is more

Less is more:
originally not a web 2.0 term but the leitmotiv of architect Mies van der Rohe and Buckminster Fuller, demonstrated in their buildings and geodesic domes. Both have got it from the poem “Andrea del Sarto”, by Robert Browning’s in 1855.

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I’m back from Amsterdam where I spent a relaxing holiday and met interesting people, like Niclas from Reuters. Thanks for the good time!

Here are some interesting brand shots I took for you:

1. Brand Beer, a quite tasty beverage :-)
2. Innocent Drink, the pure and healthy juice
3. Shoe Baloo, a futuristic shoes store
4. AussieBum, unsexy underwear from Australia
5. Like Gaylord a restaurant with an interesting name: “the five flies”
6. Biba Jewelry with a logo looking like the one from bipa.at

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Found by a boing-boing reader: “On her way back from Day of the Dead in Chiapas, my wife picked up this iMac pack of chocolate cigarettes in the Mexico City airport.”

I remember chocolate cigarettes from my childhood and they weren’t very exciting. The chocolate tasted bad, the colors weren’t appealing and nobody actually thought I was cool when “smoking”. Only a couple of kids bought them.

Today companies still produce chocolate cigarettes, but why are they using an old iMac for the packaging?
Maybe because the apple brand is just as addictive as smoking.

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Anyone wishing to display ads or brand and slogan information is invited to use my freshly developed script to incorporate the stream of data into your blog. The brands (with or without image), slogans and ads get randomly selected and updated every hour.

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