For the Infected and their Infectors. About Brand Infection.

With Adobe’s upcoming launch of the CS3 Suite the company will have rebranded over hundreds of their icons.

Veerle writes:
While this color-wheel beautifully presents the approach in the entire re-branding, I think it fails in bringing the message across on how it will tie together as a whole. The idea is great though but the color-wheel is very overwhelming, taking away all the attention and the icons are scattered over the place. People seems to fail to grasp the bigger picture. It seems that most just want to make it look pretty because the app is giving these possibilities, but it’s more than that, it’s about problem-solving too. It’s a major undertaking to revamp and re-brand both Adobe’s and Macromedia’s apps as one brand, we’re talking thousands of icons.

Read the interview with Ryan Hicks, Sr. Experience Designer at Adobe

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Yummy!

not from Apple though :)

[via Mac Essentials]

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Shortly after its smoothie market introduction, the brand Hello! Drinks had to change its name to Hej! Drinks.

“We have been offline, because we were forced to find a new name for our smoothie brand. That is also the reson why we needed to make all of our old logos unreadable”, says founder Jürgen Alker

Avid readers of Brand Infection had read the news about Hello’s initial and interactive brand development.

The official press release is here.

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Following our last post about branded nails, here’s another nail design I find great: Apple’s logo on silver background color, from a woman who fell in love with the iPod:

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I just found out that the third biggest bank of Spain, La Caixa, keeps it like Chupa Chups with Salvador Dali. In 1980 the spanish savings institute took a painting by Joan Miró as basis for its logo: a blue star, a yellow and red dot.
I’m wondering if there are even more artists, painters and the likes who inspire or create logos for companies!?

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Following the bubbly hype around web 2.0 brands, here’s some fun: the Web 2.0 Logo Creator lets you choose a fancy name, graphical effects and of course, a beta-tag.

By the way, if you ever need to come up with a cool name, here’s the perfect fit: a name generator.

Need marketing information, check the Buzzphrase Generator.
All information in one go at bullshitr.

From the website:
1. Devise bullshit-compliant products and services with the Web 2.0 Bullshit Generator
2. Go to Brownpau’s Buzzphrase Generator for some excellent catchphrases with which to litter your site and marketing materials.
3. Name your new Web 2.0 site with Andrew’s Web 2.0 Company Name Generator.
4. Go get yourself a snazzy logo with the Web 2.0 Logo Generator.
5. Lather, rinse, repeat.
6. ???
7. Sell your company to Yahoo!
8. Profit!

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I found this through a Google Ad on my own page and thought it might interest you.

There’s a company called Choco Logo that will create custom chocolaterie with your corporate design. Their products range from embossed chocolate bars, sugar prints to even digital prints on bars or pralines.

Clients in the likes of Lufthansa, Siemens, Philips, DHL and Porsche seem to have produced sweets there.

Anyone interested in biting the “Brandinfected Kid” (as a piece of cholocate of course) ? :)

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Honestly, the old logo from publication design software company Quark was outdated and ugly but at least it had some unique characteristics. On the left is the new one: pretty modern and cool but

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People in the blogosphere are unsure why Apple has changed its naming from Powerbook to MacBook. Here’s Steve Jobs official statement:

“It’s a new name because we’re kinda done with ‘Power’ and because we want ‘Mac’ in the name of our products.”

This would imply that the MacBook name may not only replace the PowerBook but the iBook as well. Also raises some questions about the continued use of the “PowerMac” name.

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For the sixth time and joining the recent rebrandings of Intel, at&t and Visa, Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator.

The box is gone, thus simplifying the logo mark. Above and below the rounded type font are two yellow bars. In my point of view Kodak is giving up a very recognizable logo and replacing it by a non-distinct one.

Update: The yellow horizontal bars that originally accompanied the logo image have been removed, as they are not officially part of the logo. However, the yellow will still be part of the overall identity and implementation.

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Intel changed its 37-year-old logo as part of a major rebranding that will emphasize on the company’s shift away from the traditional PC business into consumer products.

The California-based company will discard its “dropped e” logo, used since its founding in 1968, and replace it by an oval swirl around the word ‘intel’, with the tag line “Leap ahead”. The company will also retire the “Intel Inside” advertising logo it has used since 1991. Both made Intel the fifth-most valued brand in the world, according to Interbrand.

Update: about Intel’s new font

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The new at&t logo should get an award, for example the well-known reddot from Germany.

Somehow those two logos look pretty similar. Maybe they were inspired by one of MC Escher’s drawings and maybe at&t will also use some kind of animation like the one used for reddot (as shown on their website).

MC Escher: Spher Spirals 1958 woodcut in grey, black, yellow and pink, printed from 4 blocks

Getting inspiration from others is common in the world of design but I’m not sure at what point one would say a logo has been copied. I guess in this case at&t or the agency producing the new look didn’t know about reddot.

Related post: AT&T Rebranding: now at&t

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We knew this was coming. It was just a matter of when and how bad: AT&T (AT&T: Brand Directory), sorry, at&t rebrands itself and once again I wonder why everything has to be lowercase nowadays. Although not credited in any press release, word on the street is that Interbrand was responsible for creating the new identity. So let’s see what has changed:

Not that old: the redesigned AT&T logo from 1999 and the new one released in 2005

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Likely not endorsed by Starbucks (Brand Directory: Starbucks), or any of the other brands in this collection of body art, South Korean body artists Kim-Joon has painted some very nice looking asses with the brand iconography of Adidas, Starbucks and others.

No doubt, we’ll see, or have already seen, corporately branded nude models flocking to Times Square any day now.

Another form of Human Branding next to

- Branded Nails
- Tattooed: Brand Loyalty can go too far

[via Adrants]

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