Description
This course offers a comprehensive overview of all media, including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital media opportunities, challenges, buying methods and key considerations around the complexities of planning, buying and executing online campaigns.The way in which audiences consume media, advertising is traded, and channels converge is changing dramatically, so it's important that today’s digital marketers understand this new media landscape and this course will ensure this is the case.
