Description
Avoid costly errors and delays by integrating careful planning and sure-footed execution techniques into the initial development of your demand generation program. This webinar from Marketo will address the key challenges and priorities during the selection and installation of your system and the deployment of your initial campaigns. You will learn what you need in a demand generation system, what to do before deployment, how to select initial marketing campaigns that deliver great value quickly, and how to find a balance between immediate results and long-term business improvement.
