BRAND INFECTION » Web http://www.brandinfection.com Yipeee! I've got Brand Infection. Wed, 02 Jun 2010 14:08:34 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Twitter Spam Is Rarely Targeted, Sometimes Just Absurd http://www.brandinfection.com/2009/08/08/twitter-spam-is-rarely-targeted-sometimes-just-absurd/ http://www.brandinfection.com/2009/08/08/twitter-spam-is-rarely-targeted-sometimes-just-absurd/#comments Sat, 08 Aug 2009 19:13:42 +0000 Nader Cserny http://www.brandinfection.com/?p=1721 Twitter SpamI just tweeted this with my private twitter account @nadr:

I’m shocked about a helicopter from liberty tours crashing into a plane, then falling into Hudson river.

First of all it is always a tragedy when people get killed, secondly it’s completely absurd I got this twitter reply one minute later.

What will twitter do in order to fight this spam? Will it have an anti-spam filter in the future, like your e-mail program does?

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]]> http://www.brandinfection.com/2009/08/08/twitter-spam-is-rarely-targeted-sometimes-just-absurd/feed/ 0 Tropicana: We’re not red, we’re not blue. We’re 100% orange http://www.brandinfection.com/2008/11/07/tropicana-were-not-red-were-not-blue-were-100-orange/ http://www.brandinfection.com/2008/11/07/tropicana-were-not-red-were-not-blue-were-100-orange/#comments Fri, 07 Nov 2008 08:13:48 +0000 Nader Cserny http://www.brandinfection.com/?p=858 tropicana_freshly_squeezed_election_tweets-150x79 Tropicana: Were not red, were not blue. Were 100% orangeSimon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.

The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.

To brand it for Tropicana they included the tagline: “We’re not red, we’re not blue. We’re 100% orange” and placed one of their ads on the right-hand side.

Visit the website at http://anorangeamerica.com

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]]> http://www.brandinfection.com/2008/11/07/tropicana-were-not-red-were-not-blue-were-100-orange/feed/ 0 Electric Face Disco http://www.brandinfection.com/2008/10/30/electric-face-disco/ http://www.brandinfection.com/2008/10/30/electric-face-disco/#comments Wed, 29 Oct 2008 22:31:15 +0000 Nader Cserny http://www.brandinfection.com/?p=767 electric_face_disco-150x112 Electric Face DiscoOk, this has nothing to do with brands, marketing or advertising but it would still be a great viral if it were from an agency promoting a music product.

A little bit of masochism is needed to actually do this: Daito Manabe uses electricity to power his face make his face vibrate synchronously to electronic music.

There is not much movement going on during the first minute of the video but make sure you watch it until the end. This is a crazy experiment for people bored of the usual music visualisation.


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]]> http://www.brandinfection.com/2008/10/30/electric-face-disco/feed/ 2 Wordpress Plugin “Most Comments” + Widget http://www.brandinfection.com/2008/10/16/wordpress-plugin-most-comments/ http://www.brandinfection.com/2008/10/16/wordpress-plugin-most-comments/#comments Thu, 16 Oct 2008 18:17:51 +0000 Nader Cserny http://www.brandinfection.com/?p=601 How it looks like on my site

This post is for the bloggers out there using Wordpress.

I was searching for a wordpress plugin that shows posts with the most comments but couldn’t find any that has enough options, so I developed one myself. Now that it’s ready I decided to publish it for free.

Download Wordpress Plugin Most Comments

More information on Wordpress.org

Features

  • Limit the amount of posts to be shown
  • Exlude posts without comments
  • Select a time range (last XX days) of posts to be taken into account
  • Customize the design template via the settings page
  • Place a widget in your sidebar

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]]> http://www.brandinfection.com/2008/10/16/wordpress-plugin-most-comments/feed/ 0 Malibu Rum’s Relaxed Brand Experience http://www.brandinfection.com/2007/04/02/malibu-rums-relaxed-brand-experience/ http://www.brandinfection.com/2007/04/02/malibu-rums-relaxed-brand-experience/#comments Mon, 02 Apr 2007 11:34:28 +0000 Nader Cserny http://www.brandinfection.com/2007/04/02/malibu-rums-relaxed-brand-experience/ Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The user can either choose to explore the site by moving left/right on the beach (upper area) or by simply clicking the standard navigation at the bottom. The scenes are based on a 3D engine, so by clicking on specific objects the user zooms in or out of the area (ex. Games, TV-Spots) thus getting a more dynamic feeling.

More information about the relaunch

Malibu Rum Homepage
Screenshot: Malibu Rum Homepage

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]]> http://www.brandinfection.com/2007/04/02/malibu-rums-relaxed-brand-experience/feed/ 0 Pernod Ricard Austria Website Launches http://www.brandinfection.com/2007/01/02/pernod-ricard-austria-website-launches/ http://www.brandinfection.com/2007/01/02/pernod-ricard-austria-website-launches/#comments Tue, 02 Jan 2007 09:54:43 +0000 Nader Cserny http://www.brandinfection.com/2007/01/02/pernod-ricard-austria-website-launches/ Screenshot: Pernod Ricard Austria WebsiteAfter a intense work period of two months, spirits company Pernod Ricard Austria and I successfully launched their new website.

The website includes information on over 40 products with each approx. 4 different qualities (7yr, 12yr, …). Each product page features textual information accompanied by flash-visuals, logos and links.

Read the full story in my company blog or visit Pernod Ricard Austria

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]]> http://www.brandinfection.com/2007/01/02/pernod-ricard-austria-website-launches/feed/ 0 Check your brand’s social score http://www.brandinfection.com/2006/08/20/check-your-brands-social-score/ http://www.brandinfection.com/2006/08/20/check-your-brands-social-score/#comments Sun, 20 Aug 2006 21:07:40 +0000 Nader Cserny http://www.brandinfection.com/2006/08/20/check-your-brands-social-score/ Check your brand’s position in the web 2.0 world, with socialmeter.
The app currently scans Del.icio.us, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web.

For example, I measured Brand Infection’s social score:

Socialmeter Score: Brand Infection

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]]> http://www.brandinfection.com/2006/08/20/check-your-brands-social-score/feed/ 2 Mentos Sheep Volley http://www.brandinfection.com/2005/10/26/mentos-sheep-volley/ http://www.brandinfection.com/2005/10/26/mentos-sheep-volley/#comments Wed, 26 Oct 2005 22:19:09 +0000 Nader Cserny http://www.brandinfection.com/?p=110 Mentos, the German Freshmaker has just put online a funny and pretty enjoyable advergame called Sheep Volley.

Mentos Sheep Volley

The more or less innovative part of the game is that users can take pictures of their sheep while playing, then send them off to their friends. You can earn even more points if you manage to collect Mentos candies during the game.

[found at Adverblog]

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]]> http://www.brandinfection.com/2005/10/26/mentos-sheep-volley/feed/ 0 Clio Xtrem Racer http://www.brandinfection.com/2005/10/25/clio-xtrem-racer/ http://www.brandinfection.com/2005/10/25/clio-xtrem-racer/#comments Tue, 25 Oct 2005 06:42:58 +0000 Nader Cserny http://www.brandinfection.com/2005/10/25/clio-xtrem-racer/ Renault is online with a new game “Clio Xtrem Racer: Race to resurrection”. The gamer at the wheel of “ghost” car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

Inspired from the video game launches, they have run a viral campaign in order to create word-of mouth before releasing the game. By creating a fake game studio identity – PNet Entertainment – and a fake website –CliXr: Race to resurrection- Publicis sent the teaser and the trailer of our game to webmasters of blogs and websites specialized in video games.

Screenshot: Clio Xtrem Racer Advergame

For those who want to play every time everywhere the downloadable version of game is also available on the website.

Play it here

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]]> http://www.brandinfection.com/2005/10/25/clio-xtrem-racer/feed/ 0 I wanna be a Rock Star! The Rock Star Challenge Game http://www.brandinfection.com/2005/10/13/i-wanna-be-a-rock-star-the-rock-star-challenge-game/ http://www.brandinfection.com/2005/10/13/i-wanna-be-a-rock-star-the-rock-star-challenge-game/#comments Thu, 13 Oct 2005 08:39:34 +0000 Nader Cserny http://www.brandinfection.com/?p=95 Rock Star Challenge Game - I wanna be a Rock Star!

I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for MassiveRecordProductions.com and gets presented as prototype that can be customized and branded for radio stations, television stations, entertainment magazines, and record labels who are looking for an online campaign that involves the viewer and offers a reward for achieving a certain score or success rating.

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]]> http://www.brandinfection.com/2005/10/13/i-wanna-be-a-rock-star-the-rock-star-challenge-game/feed/ 0