Web

I just tweeted this with my private twitter account @nadr:

I’m shocked about a helicopter from liberty tours crashing into a plane, then falling into Hudson river.

First of all it is always a tragedy when people get killed, secondly it’s completely absurd I got this twitter reply one minute later.

What will twitter do in order to fight this spam? Will it have an anti-spam filter in the future, like your e-mail program does?

Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.

The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.

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Ok, this has nothing to do with brands, marketing or advertising but it would still be a great viral if it were from an agency promoting a music product.

A little bit of masochism is needed to actually do this: Daito Manabe uses electricity to power his face make his face vibrate synchronously to electronic music.

There is not much movement going on during the first minute of the video but make sure you watch it until the end. This is a crazy experiment for people bored of the usual music visualisation.

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This post is for the bloggers out there using Wordpress.

I was searching for a wordpress plugin that shows posts with the most comments but couldn’t find any that has enough options, so I developed one myself. Now that it’s ready I decided to publish it for free.

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Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The user can either choose to explore the site by moving left/right on the beach (upper area) or by simply clicking the standard navigation at the bottom. The scenes are based on a 3D engine, so by clicking on specific objects the user zooms in or out of the area (ex. Games, TV-Spots) thus getting a more dynamic feeling.

More information about the relaunch

Screenshot: Malibu Rum Homepage

After a intense work period of two months, spirits company Pernod Ricard Austria and I successfully launched their new website.

The website includes information on over 40 products with each approx. 4 different qualities (7yr, 12yr, …). Each product page features textual information accompanied by flash-visuals, logos and links.

Read the full story in my company blog or visit Pernod Ricard Austria

Check your brand’s position in the web 2.0 world, with socialmeter.
The app currently scans Del.icio.us, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web.

For example, I measured Brand Infection’s social score:

Mentos, the German Freshmaker has just put online a funny and pretty enjoyable advergame called Sheep Volley.

The more or less innovative part of the game is that users can take pictures of their sheep while playing, then send them off to their friends. You can earn even more points if you manage to collect Mentos candies during the game.

[found at Adverblog]

Renault is online with a new game “Clio Xtrem Racer: Race to resurrection”. The gamer at the wheel of “ghost” car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

Inspired from the video game launches, they have run a viral campaign in order to create word-of mouth before releasing the game. By creating a fake game studio identity – PNet Entertainment – and a fake website –CliXr: Race to resurrection- Publicis sent the teaser and the trailer of our game to webmasters of blogs and websites specialized in video games.

For those who want to play every time everywhere the downloadable version of game is also available on the website.

Play it here

I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for MassiveRecordProductions.com and gets presented as prototype that can be customized and branded for radio stations, television stations, entertainment magazines, and record labels who are looking for an online campaign that involves the viewer and offers a reward for achieving a certain score or success rating.

Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. The website InsideBrandedEntertainment.com informs you with an innovative, exciting and evolving approach to profiting from Branded Entertainment’s market success. The service is updated throughout the day. Check it out.

eBay has launched classified ad websites in Canada, China, France, Germany, Italy and Japan. The sites are all branded Kijiji – Swahili for village. They slightly resemble CraigsList sites, in which eBay bought a 25 per cent stake in last August.

Apparently eBay says its new service does not compete with Craig’s List, though the Kijijis do overlap with Craig’s existing listings in Berlin, Montreal, Paris, Rome and Tokyo. Read Post »

Today, Sony has launched its new website for the do everything device PSP, created by webdesign agency Zugara. The site highlights the gaming, music, photo and video capabilities. A second site, also developed by Zugara, is a tutorial site with female talking head.

Check out the new PSP Website

Japanese designer Yugo Nakamura has launched Amaztype, an eye-candy flash application to visualise the broad product database of Amazon.com. I created an example showing the word “Brand“. Besides the visual outcome the user can click on a book or CD and then gets more information about it. Creative, Intelligent, Different. Useful?

Axefeather is a website created to promote the deodorant Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds inviting them to tickle an attractive girl lying on a bed with a feather. Depending on where she’s being tickled the girl responds with a variety of wriggly reactions. The site recorded over 2 million visitors in two weeks(!) and has just won The Guardian monthly interactive showcase. Sexy! The executing agency is Dare Digital.