Web

Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.

The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.

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Ok, this has nothing to do with brands, marketing or advertising but it would still be a great viral if it were from an agency promoting a music product.

A little bit of masochism is needed to actually do this: Daito Manabe uses electricity to power his face make his face vibrate synchronously to electronic music.

There is not much movement going on during the first minute of the video but make sure you watch it until the end. This is a crazy experiment for people bored of the usual music visualisation.

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This post is for the bloggers out there using Wordpress.

I was searching for a wordpress plugin that shows posts with the most comments but couldn’t find any that has enough options, so I developed one myself. Now that it’s ready I decided to publish it for free.

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Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The user can either choose to explore the site by moving left/right on the beach (upper area) or by simply clicking the standard navigation at the bottom. The scenes are based on a 3D engine, so by clicking on specific objects the user zooms in or out of the area (ex. Games, TV-Spots) thus getting a more dynamic feeling.

More information about the relaunch

Screenshot: Malibu Rum Homepage

Over and over again funny amazing what kind of ideas companies have. This time it is all about toasts and raising money for charity organisations like World Vision, Save the Children or others you can help decide on.

It works the following way: you give YourNameOnToast some money and they write your desired name or web address on toast in order to put it on their website. Your toast will act as a link to your website and the more you pay for your toast, the higher it will appear in the listings.

Have you read our earlier posts about EggVertising or FieldVertising? :)

[via AdvertNews]

After a intense work period of two months, spirits company Pernod Ricard Austria and I successfully launched their new website.

The website includes information on over 40 products with each approx. 4 different qualities (7yr, 12yr, …). Each product page features textual information accompanied by flash-visuals, logos and links.

Read the full story in my company blog or visit Pernod Ricard Austria

Check your brand’s position in the web 2.0 world, with socialmeter.
The app currently scans Del.icio.us, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web.

For example, I measured Brand Infection’s social score:

Mentos, the German Freshmaker has just put online a funny and pretty enjoyable advergame called Sheep Volley.

The more or less innovative part of the game is that users can take pictures of their sheep while playing, then send them off to their friends. You can earn even more points if you manage to collect Mentos candies during the game.

[found at Adverblog]

Renault is online with a new game “Clio Xtrem Racer: Race to resurrection”. The gamer at the wheel of “ghost” car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

Inspired from the video game launches, they have run a viral campaign in order to create word-of mouth before releasing the game. By creating a fake game studio identity – PNet Entertainment – and a fake website –CliXr: Race to resurrection- Publicis sent the teaser and the trailer of our game to webmasters of blogs and websites specialized in video games.

For those who want to play every time everywhere the downloadable version of game is also available on the website.

Play it here

I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for MassiveRecordProductions.com and gets presented as prototype that can be customized and branded for radio stations, television stations, entertainment magazines, and record labels who are looking for an online campaign that involves the viewer and offers a reward for achieving a certain score or success rating.