Marketing
zzZ – Keep Oscar Awake
From the agency DM9, a nice viral game for Brazilian telecom company Telefonica. Oscar stays up at night to spare on Internet connections, he needs your help to stay awake at work: use a microphone and your mouse to avoid … Read
Ads, Brands & Slogans – presenting the infected STREAMer
Anyone wishing to display ads or brand and slogan information is invited to use my freshly developed script to incorporate the stream of data into your blog. The brands (with or without image), slogans and ads get randomly selected and … Read
I bought some pixels … (Update)
and because I’m a millionaire I bought a whole 6 blocks, enormous chunks of pixels on the Million Quarter Webpage. Hey, I got 2 blocks for free! This is how it looks like: Maybe you think this is a waste … Read
I wanna be a Rock Star! The Rock Star Challenge Game
I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a … Read
Garlic is Viral, Influence is King
Men are not waiting for a product to increase breast size. Women just laugh about tools to enlarge a penis. You cannot infect anybody with anything but you can surely take the right measures to infect some. Viral marketing works … Read
Opportunities for Bands and Brands
In today’s world of branded entertainment, Joe DiMuro is one busy and determined man. As the executive VP/GM of Sony BMG Strategic Marketing Group, DiMuro is responsible for creating and generating product, licensing and business-development opportunities for bands and brands. … Read
Nivea Visage – Guerilla with colossal straws
The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the … Read
The Skype Brand – Vital and Viral
Malthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working: do simple things really well; release all the time (ie keep updating the application in … Read
Trends in Online Advertising. A Study by DoubleClick
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Webby Awards 2005 Winners Announced
Over 200,000 people voted for the People’s Voice awards, which have been assigned, among the others to: Boing Boing (best blog) BBC News (best news site) 101 Cookbooks (best personal website) Vogue UK (best fashion site) See the full list … Read
Google AdSense Optimisation – Heat Map
Google has come up with a “Heat Map†to their optimization tips page.
iPod Shuffle and the SuperFX Banner
Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding … Read
MSN AdCenter wants a Piece of the Search Marketing Cake
MSN has just reveiled its new search advertising service and hopes to hook advertisers with extra tools that will help them select which keywords work best at luring target customers. For example, the list of available keywords for a certain … Read
Tickle me Baby! I’m 100% yours. Discover Axe
Axefeather is a website created to promote the deodorant Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds inviting them to … Read
Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money … Read
