Marketing
Cold front in Europe “Cooper” Sponsored by Mini
In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the … Read
Google Now Analyzes Ad Placements – Improves Search Ranking Algorithm
Yesterday Google announced a major(!) upgrade to its search ranking algorithm which will drastically change the way designers and more importantly online marketeers will think about their website layouts. In Google’s ongoing effort to help users find more high-quality websites … Read
Interruption Marketing aka Twitter Spam
I keep on receiving more and more unsolicited replies from people I don’t even know, and, this happens every day. Next to the popular and over-used tumblr spam this is another big thing: twitter spam. Apparently it also goes by the … Read
Doom Adbusting
Break it, bust it, kill it…Most advertisements are boring. Luckily, some Germans are taking steps to amp up the experience by incorporating DOOM graphics into billboard ads, effectively upping their cool factor exponentially.
Pizza Hut’s Delicious iPhone App – A Huge Success
Just two weeks ago Pizza Hut launched an iPhone application (iTunes link) that has already been downloaded over 100,000 times the company informed TechCrunch. The company dubbed the software as “killer app for your appetite” and it surely is a … Read
Porsche Drivers Have A Small P… – Guerilla Marketing
Guerilla Marketing that plays with the prejudices of Porsche – sports car – driver’s.
Photoshop Adbusting In Berlin
Great Photoshop Adbusting of a boring advertisement which you see everywhere in Berlin, Germany: Britney Spears, Leona Lewis and Christina Aguilera selling their albums. The adbusting was done by the FTW crew (Mr. Tailon, Baveux Prod., Kone & Epoxy) and … Read
Delete 10 Facebook Friends = Get A Free Whopper
Funny viral campaign by Burger King: Delete 10 friends on Facebook with the WhopperSacrifice-App and get a Whopper for free. How many whoppers would Burger King need to make if whole Facebook got deleted? :-) [Update] Facebook shut it down … Read
Insane Street Football Video Promoting FIFA Street 3
Similar to Dynamite Surfing by Quicksilver or DC Shoes basketball commercial is the viral from Electronic Arts promoting FIFA Street 3. Insanely great fake great f…!
What makes a blog post popular?
The people at mSpoke blog started their series with a very interesting topic: What makes a blog post popular. To start, we’ll need a bunch of feed items and measures of popularity and writing quality. For the popularity measure, I … Read
Wifitising: SIXT Guerilla Marketing Idea
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each … Read
QR Codes. Next Big Thing From Japan?
Michael Fiorella pointed me to an interesting article he wrote about QR Code Marketing. What are QR Codes? The image you see on the left is an example of a QR Code, a fairly new type of bar code that … Read
Pay per Spam
NYT: Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers. America Online and Yahoo, two of the world’s largest … Read
Lovely (but dumb) Football by Onitsuka Tiger
Just for the record and because there has been some discussion going on in this blog: in my opinion a dumb and uncool campaign from Onitsuka Tiger for its football shoes. It is kind of a mixture between wanna-be Zomtec … Read
Guerilla Bowling on the Streets
As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood. All kinds of … Read
