Brands
When Advertising Meets Reality
We all know that advertisers often make products look prettier and more tasteful than they really are. This is obviously ok although sometimes the difference is astounding. There is an interesting art project comparing products and advertisement photos which you … Read
Burger King Perfume Smells Like Meat. Fire Meets Desire.
Burger King launched a new brand of perfume today called Flame by BK. “The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with … Read
Thinking Inside The Box – Wine By Hauswein
Why limit wine, that has so many different tastes to just one boring container, e.g. a bottle? This is what German company hauswein.de thought and decided to trade the bottle for the box. Beautifully designed it suits the product well: … Read
Evian Facial Spray
Evian Facial Spray rehydrates skin suffering from overheated and dry air. It revives your makeup throughout the day, and makes you look fresh by replenishing that much needed moisture. People who want others to look at them should order the Evian … Read
Video: Building a Personal Brand Within the Social Media Landscape
While at Web 2.0 Expo New York I watched a very entertaining speech about building a personal brand within the social media landscape by Gary Vaynerchuk from Wine Library TV. Fortunately it has been recorded so you can watch it … Read
Apple Logo Trademark Dispute
Lawyers for Apple Inc. have sent a letter to the Victoria School of Business and Technology claiming the logo is confusingly similar to theirs. More “Apple logos” used by education institues after the click.
Huge Database of Sports Logos
I just spotted a massive database of sports logos where you can check out what the Boston Celtics brand looked like years ago, or check out the evolution of Cleveland Indians’ logo over time. Additionally it is interesting to note … Read
Big Sky Brands
Thanks go out to Luke who sent me some info about the company he’s working for: Big Sky Brands, a candy company based in Toronto, Canada. More about Big Sky Brands in the brand directory.
Communication City by eBoy
eboy created this great illustration for a Fortune magazine article on the resurgence of internet companies. The Berlin-founded company also does futuristic posters of cities, pixel pictures for companies and publishes books with “Die Gestalten”. They are the popstars of … Read
Does Chuck Taylor / Chucks ring a bell?
Read all about the name patron of the original Converse All Star shoes in the Brand Directory.
Adidas Adicolor (like Nike ID but cooler)
Adidas is taking an old school approach to marketing and is re-releasing the Adicolor LO (originally from 1983). The kit includes the original plain white shoes, paints, brushes and a wooden palette. The box will include sealant to keep your … Read
Google Brand wins in 2005
Last year I wrote about Apple as the fastest growing brand in 2004 In 2005′s results, Google took the lead from Apple in what is shaping up to be a back and forth contest through the years for these two … Read
Salvador Dali and Chupa Chups
Did you know the great painter Salvador Dali designed the Chupa Chups logo? Read all about it in the brand directory: Chupa Chups Brand Story
Ex-Daewoo profits from Chevrolet image
The name change of Korean General Motors company Daewoo in “Chevrolet” serves as distribution boost. In Eastern Europe car sales exploded by 370 percent and merchandising with caps, etc. also saw a strong increase. The “mythos” Chevrolet has worked perfectly, … Read
Don’t Copy. Lead.
Creative’s Zen Vision:M does not fit this leitmotiv, a slogan actually used by Toshiba. Instead the Vision:M is just another copy of Apple iPod’s product design, exercised in a lower quality and less innovative way. “When people see the Zen … Read
