Branding
Cold front in Europe “Cooper” Sponsored by Mini
In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the … Read
Logo Remix: Subzero, Moogle, Shell…Ring A Bell?
Most of these logos, created by gamer Steve Napierski, are remixed in a way that you would immediately recognize the real brand behind it, others might take a second look. I didn’t get Belmont = Dupont and Tonberry = Burberry … Read
When Branding Advice Goes Bad
Watch this video on YouTube. In this clip we get a new client and Andrew Robinson doles out some fabulously poor branding advice, which the client would do well to ignore.
Coffee Branding. Literally. One Audi Capuccino Please.
I spotted this on a facebook profile so I don’t know whether it’s taken at Audi’s headquarters or another place. What is sure though is this brew of capuccino has a tiny but cool detail for spreading the brand and … Read
Unilever Logo: The Icons Explained
Unilever, the gigantic corporation behind a lot of popular consumer brands, has an interesting tidbit about their logo: all those little icons (25 in total), woven together to form a U, actually mean something. In 2005, Unilever changed the logo … Read
Famous Logos In Pure CSS
Amazing that those logos are purely done with CSS, no images for JavaScript! Here are more CSS logos.
Chiquita Banana Gets Rebranding: Make Bananas Cool!
Chiquita Banana recently got a rebranding and introduced their sticker characters. Staying true to themselves with that familiar blue and yellow color scheme, it was imperative that they build upon their brand equity rather than start from scratch. The client’s … Read
The Branded Macbook Cake – Something For Sweet Fanboys
Can’t wait for the Apple Tablet? Maybe you’re interested in the MacBook cake, a 100% edible rendering created by New York’s BCakeNY The astoundingly detailed cake includes a wireless mouse, sugar Post-It notes and that silvery MacBook Pro sheen.
Evolution Or Revolution: What Branding Strategy Pays Off? The Cola Wars Of Pepsi Vs Coke
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart. While Coca Cola has only been … Read
Sound Branding: How To Build A Sound Idendity
An effective brand identity is commonly perceived as a good brand name and logo, trendy package design – dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.
Human beings have five senses, so why would brand strategists leave four of them aside? Over the past few years, senses other than sight have been explored by brand experts and marketers. Although the senses of taste and touch are more difficult for brands to reach, some brands like Singapore Airlines and Rolls Royce have already used scent to build brand identity, also known as olfactive branding. A new area of focus is now sound branding, which will be explored in this article.
Brand Keyboard For The Infected
While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising … Read
NIGAZ With Attitude – Branding #fail
The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz. (The logo on the left is a selfmade mockup) While … Read
Bing Means Disease In Chinese
Some of you might have heard of Microsoft’s new search engine which was being developed in stealth mode under the name of Kumo. Now that it’s nearly ready to “fight” Google’s dominance Microsoft announced the official name bing and will … Read
Corporate Brand Guidelines
Interesting collection of current and older corporate brand guidelines including the Apple Web Design Guide from December 1996: Keep Pages Short Short pages are better than long pages. People are more likely to read a short passage of text than … Read
Your Business On A Piece Of Meat(cards)
First I thought it was a hoax but knowing Eggvertising, Fieldvertising and other methods from the past I’m not surprised: Business Cards made from meat and lasers. Meatcards brings meat and lasers together to create the most protein-rich business cards … Read
