Branding

To lure trendy and fashion-conscious Japanese KOOL cigarettes uses a very cool packaging. The box was developed specifically for distribution through Japan’s Circle K Sunkus convenience store chain and features a snake style design without any warnings like Europe and the USA have to display. “With packaging like this available, it’s no wonder that a lot of fashion-conscious Japanese youth continue to smoke.”, says Japan Marketing News.

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Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly launched can design - six of them full of actual Pepsi. Also included was a short video which you can watch here.

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One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Only the logo, designed by New York-based Arnell Group has been released so far.

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Founded in 1966 as Sound of Music and renamed to Best Buy in 1983, the consumer electronics giant is one of the largest retailers of its kind with its low prices. After years of using the old logo that looked like a $1 bin, Best Buy now has a very modern and clean new logo. With over 1,000 stores worldwide Best Buy will have to spend a great deal of money to rebrand their locations.

I like the new logo. What do you think?

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Quicksprout compiled a list of creative business cards that will distinguish yourself from competitors. Some of the 51 business cards are a bit too much for my taste but here are the ones I find interesting.

The question is which print shop will produce them for a reasonable price.

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With Adobe’s upcoming launch of the CS3 Suite the company will have rebranded over hundreds of their icons.

Veerle writes:
While this color-wheel beautifully presents the approach in the entire re-branding, I think it fails in bringing the message across on how it will tie together as a whole. The idea is great though but the color-wheel is very overwhelming, taking away all the attention and the icons are scattered over the place. People seems to fail to grasp the bigger picture. It seems that most just want to make it look pretty because the app is giving these possibilities, but it’s more than that, it’s about problem-solving too. It’s a major undertaking to revamp and re-brand both Adobe’s and Macromedia’s apps as one brand, we’re talking thousands of icons.

Read the interview with Ryan Hicks, Sr. Experience Designer at Adobe

Yummy!

not from Apple though :)

[via Mac Essentials]

Shortly after its smoothie market introduction, the brand Hello! Drinks had to change its name to Hej! Drinks.

“We have been offline, because we were forced to find a new name for our smoothie brand. That is also the reson why we needed to make all of our old logos unreadable”, says founder Jürgen Alker

Avid readers of Brand Infection had read the news about Hello’s initial and interactive brand development.

The official press release is here.

Following our last post about branded nails, here’s another nail design I find great: Apple’s logo on silver background color, from a woman who fell in love with the iPod:

I just found out that the third biggest bank of Spain, La Caixa, keeps it like Chupa Chups with Salvador Dali. In 1980 the spanish savings institute took a painting by Joan Miro as basis for its logo: a blue star, a yellow and red dot.
I’m wondering if there are even more artists, painters and the likes who inspire or create logos for companies!?