For the Infected and their Infectors. About Brand Infection.

Absolut

Industry: Alcohol, Beverages
http://www.absolut.com

In 1879 Lars Olsson Smith, "the King of Vodka", registered the ABSOLUT VODKA trademark with his Absolut Rent Brännvin (Absolute Pure Vodka). He introduced a new, superior, way of distilling the vodka, the continuous distillation process. It is Lars Olsson Smith's portrait that you find on the medallion of every bottle of ABSOLUT VODKA.

The ABSOLUT VODKA advertising campaign has been running for more than twenty years, and has followed a carefully developed strategy based on continuity and variety. Since the launch with ABSOLUT PERFECTION in 1980, some seven hundred ABSOLUT VODKA ads have been produced. In 1999, Advertising Age listed the ABSOLUT VODKA advertising campaign among the ten best advertising campaigns of the twentieth century.