For the Infected and their Infectors. About Brand Infection.

Intel

Industry: Computers, Electronics
http://www.intel.com

The Intel Inside Jingle Story
Austrian KLF fan Walter Werzowa had never heard of Intel when they asked him to compose a 3 second jingle for them. Last year alone, they spent $350m promoting the sound he created in his home studio by paying PC companies to use it in their ads. It's played once every five minutes somewhere around the world. Listen to the "Intel inside" jingle