For the Infected and their Infectors. About Brand Infection.

Heinz

Industry: Food
http://www.heinz.com

Heinz is the most global U.S.-based food company, with a world-class portfolio of powerful brands holding number-one and number-two market positions in more than 50 countries. The Heinz brand is a $2.5 billion global icon and Heinz's top-15 power brands account for two-thirds of annual sales.

“Heinz means beans”, says the old slogan presented by Heinz to sell beans. The logo itself tells us very little about the product but to the older generation brought up knowing the quality beans produced by Heinz, immediately recognise the name - and assume quality. The original logo was developed many years ago but people still associate good quality products with it. The company Heinz have been very careful not to alter a famous logo although they have altered the taste of existing products and introduced new ones. Heinz are a respected and trusted company and consequently the company name stands out on the logo.