Author Archives: Christiane Moore
Evolution Or Revolution: What Branding Strategy Pays Off? The Cola Wars Of Pepsi Vs Coke
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart. While Coca Cola has only been … Read
How Amazon Went From ‘First’ To ‘Biggest’
When Amazon made their move into eCommerce, analysts and experts alike where questioning their possibilities of success. Where the business world was putting at doubt the future and importance of online-shopping, Amazon was looking at the bigger picture of simply … Read
Thinking Inside The Box – Wine By Hauswein
Why limit wine, that has so many different tastes to just one boring container, e.g. a bottle? This is what German company hauswein.de thought and decided to trade the bottle for the box. Beautifully designed it suits the product well: … Read
